An interesting commercial ran on television recently, in which a homeowner’s insurance customer asks ...
Over the years I have come to realize that a lot of things that ...
I have been saying for years that people in the industry have seriously overstated ...
The pharmaceutical industry exists in what is almost a parallel world relative to other ...
Pharmaceutical marketers work hard to bring basic marketing principles to bear in their markets, ...
My first day on the job, in pricing for the Upjohn Company in December ...
Several years ago, I learned a concept that is central to the way I ...
Almost 10 years ago I wrote an article called “Fear of Firstness,” which discussed ...
In the more than three decades during which I have worked in the pharmaceutical ...
Seventeen years ago I wrote that the biggest problems facing the pharmaceutical industry were ...
I’ve been working in businesses for about 35 years and during that time thousands ...
I have preached the gospel of value-based marketing for years and argue constantly that ...
I am frequently contacted by clients who have important questions about their markets, such ...