Trailblazer
PM360 2023 Trailblazer Awards Sponsors
A special thanks to each of the companies who sponsored the 2023 Trailblazer Awards. ...
PM360 2023 Trailblazer Awards Panel of Judges
A special thanks to the PM360 Editorial Board members who served as judges for the ...
The 2023 PM360 Trailblazer Awards Winners
Discover the trailblazing work of this year’s 73 winners across our eight main categories: ...
PM360 2023 Trailblazer Awards Video/TV Campaign Gold Winner Moderna and Hearts & Science
Moderna’s Jeopardy! Second Chance Tournament (Moderna and Hearts & Science) When the perceived urgency ...
PM360 2023 Trailblazer Awards Video/TV Campaign Silver Winner Gilead Sciences and Evoke MicroMass
mBC Unspoken (Gilead Sciences and Evoke MicroMass) Women with metastatic breast cancer (mBC) feel ...
PM360 2023 Trailblazer Awards Unbranded Campaign Silver Winner Pfizer and VMLY&R Health
Got Booster? (Pfizer and VMLY&R Health) By the end of 2022, only 15% of ...
PM360 2023 Trailblazer Awards Unbranded Campaign Gold Winner Genentech, Harrison & Star, Cien Plus, and Weber Shandwick
Love Letters for Cancer Screening Campaign for Women of Color in New York City ...
PM360 2023 Trailblazer Awards Social Media Campaign Silver Winner Bausch + Lomb
TikTok #LUMIFYEyeDance Challenge (Bausch + Lomb) Bausch + Lomb’s LUMIFY already had the No. ...
PM360 2023 Trailblazer Awards Social Media Campaign Gold Winner Amgen, AstraZeneca, and imre Health
Raise Awareness During Asthma Peak Week (Amgen, AstraZeneca, and imre Health) Globally, approximately 2.5 ...
PM360 2023 Trailblazer Awards Self-Promotion/Corporate Campaign Silver Winner NY Festivals Health and Ogilvy Health
“We were into health when New York wasn’t” (NY Festivals Health and Ogilvy Health) ...
PM360 2023 Trailblazer Awards Self-Promotion/Corporate Campaign Gold Winner GoodRx
GoodRx Manufacturer Solutions (GoodRx) In 2019, GoodRx created the Manufacturer Solutions (ManSol) business to ...
PM360 2023 Trailblazer Awards Sales Aid Silver Winner CSL Behring and AbelsonTaylor
HEMGENIX Sales Aid “A New World” (CSL Behring and AbelsonTaylor) HEMGENIX® (etranacogene dezaparvovec-drlb), the ...
