Brenda Snow Brenda Snow

Brenda Snow is Founder & CEO of Snow Companies. Brenda is widely regarded as the leading pioneer in patient engagement. Her full-service agency, Snow Companies, is now part of Omnicom Health Group and provides patient-focused initiatives that include Patient Ambassador programs, creative services, call center support and a growing number of patient leadership councils.

What Attitude Will Do For You

As consumers, we all know what it feels like when someone goes above and ...

Fixing Healthcare

Research published in the Journal of the American Medical Association (JAMA) recently confirmed our ...

Redefining Success in Pharma Marketing

In many cases, asking the question “what would patients want,” tends to be the ...

Orphan Diseases—Go Beyond Pharma 101

Imagine you’re at a luxury car dealership. You’re interested in getting this sexy high-end ...

Emerging Targets: Care Partners, Underserved Communities, Health Activists

The pharmaceutical industry has always taken a multi-pronged approach to communication. But for a ...

Guest Commentary: Pharma’s Demographic Challenge

For brands to be more successful with a growing and underserved minority population in ...