• Navigating the Challenges of Prescription Affordability

    Feature Articles by on March 17th, 2017

    Regardless of the future of the ACA, prescription affordability has been and will continue to be a significant issue in American healthcare. Looking ahead, two important players in the healthcare mix—payers and the new Trump administration—will likely exert more pressure on pharmaceutical companies to lower the cost of branded medications. Just as important, physicians and […]

  • Projecting End-to-End Specialty Brand Value

    Feature Articles by and on March 19th, 2013

    In specialty pharma, brand marketers need to integrate distribution with patient services in order to project a clear value throughout the patient journey and ensure a positive experience with the brand. In today’s ever-more-connected, post-PPACA healthcare environment, the patient experience takes center stage. That means brand managers and marketers must consider a product’s journey at […]

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