02 – February
International Trends in Health Technology Assessment (HTA): Implications for an Optimal Health Economics and Outcomes Research (HEOR) Strategy
Understanding the diverse international HTA environment and the nature of individual agency decisions is ...
Nursing Homes: A Very Unique Pharmaceutical Channel
Nursing homes are increasingly being held responsible for identifying conditions and addressing them through ...
A Powerful Way to Enhance Adherence
Over the past few issues of this column, we’ve covered reasons why patients are ...
Top Ten Predictions for 2013
Each year, I use this column to publish my annual predictions for the New ...
- 02 - February
- 2013
- Digital Tactics
- Feature Articles
- Industry News
- Issues
- Market Access
- Mobile
- Slideshow
- Social Media
Integrating Legislative Strategy into Brand Strategy
Unlike most other industries, the regulatory atmosphere surrounding a healthcare product or service can ...
Did Someone Say Customer Orientation?
Customer orientation is a fact of life in many industries—except pharma. In a consumer ...
- 02 - February
- 2013
- Feature Articles
- Healthcare Industry
- Industry News
- Issues
- Mobile
- Slideshow
- Social Media
TRENDsetter: PM360 QA with Frank X. Powers President of Dudnyk
As President of Dudynk, a full-service healthcare advertising agency, Frank X. Powers implemented what ...
Disruptive Information: Understanding Non-Conscious Decision-Making
Businesses are still surveying consumers directly about their buying habits, but this is only ...
Guest Commentary: Here Comes the ACA and Previously Unengaged Patients—Are We Ready?
Under the ACA millions more people will enter the healthcare market. Who are these ...
HEALTHCARE WATCH: Physicians Say Yes to Brand Requests
Doctor Docs Physicians Say Yes to Brand Requests When patients bring up a brand-name ...
INDUSTRY BRIEFS
Medscape Launches New iPad App Medscape released a new design and enhanced features for ...
Work in an Office Workout and Relax Your Kinks and Worries
If you get tight and tense working behind your desk, we’ve got a solution ...
The Asthma Market: Unique Opportunities for Innovation
Compared to other therapeutic classes, the asthma market is unique in that manufacturers can ...
