02 – February
International Trends in Health Technology Assessment (HTA): Implications for an Optimal Health Economics and Outcomes Research (HEOR) Strategy
Understanding the diverse international HTA environment and the nature of individual agency decisions is ...
Nursing Homes: A Very Unique Pharmaceutical Channel
Nursing homes are increasingly being held responsible for identifying conditions and addressing them through ...
A Powerful Way to Enhance Adherence
Over the past few issues of this column, we’ve covered reasons why patients are ...
- 02 - February
- 2013
- Digital Tactics
- Feature Articles
- Issues
- Market Access
- Patient
- Slideshow
- Social Media
The Aging Boomer Generation’s Implications for Pharma
The first of the boomers started turning 65 in 2011. This post-world war population ...
The Challenger Sale—Taking Control of the Customer Conversation
Pharma sales representatives can learn high performance skills from the B2B industry model. What ...
Is Digital Marketing Really Less Expensive?
The common belief is that digital does not require as big of a budget ...
The Marketing Opportunities and Challenges of an e-Prescription
The birth of e-prescribing has created a different environment for the physician and patient, ...
Top Ten Predictions for 2013
Each year, I use this column to publish my annual predictions for the New ...
- 02 - February
- 2013
- Digital Tactics
- Feature Articles
- Industry News
- Issues
- Market Access
- Mobile
- Slideshow
- Social Media
Integrating Legislative Strategy into Brand Strategy
Unlike most other industries, the regulatory atmosphere surrounding a healthcare product or service can ...
Did Someone Say Customer Orientation?
Customer orientation is a fact of life in many industries—except pharma. In a consumer ...
- 02 - February
- 2013
- Feature Articles
- Healthcare Industry
- Industry News
- Issues
- Mobile
- Slideshow
- Social Media
TRENDsetter: PM360 QA with Frank X. Powers President of Dudnyk
As President of Dudynk, a full-service healthcare advertising agency, Frank X. Powers implemented what ...
Disruptive Information: Understanding Non-Conscious Decision-Making
Businesses are still surveying consumers directly about their buying habits, but this is only ...
Guest Commentary: Here Comes the ACA and Previously Unengaged Patients—Are We Ready?
Under the ACA millions more people will enter the healthcare market. Who are these ...
