Nursing Homes: A Very Unique Pharmaceutical Channel

Nursing homes are increasingly being held responsible for identifying conditions and addressing them through ...

Top Ten Predictions for 2013

Each year, I use this column to publish my annual predictions for the New ...

Did Someone Say Customer Orientation?

Customer orientation is a fact of life in many industries—except pharma. In a consumer ...

INDUSTRY BRIEFS

Medscape Launches New iPad App Medscape released a new design and enhanced features for ...

Work in an Office Workout and Relax Your Kinks and Worries

If you get tight and tense working behind your desk, we’ve got a solution ...

The Asthma Market: Unique Opportunities for Innovation

Compared to other therapeutic classes, the asthma market is unique in that manufacturers can ...

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