Steven Feldman, M.D. Steven Feldman, M.D.

Dr. Steven Feldman is Professor of Dermatology and Public Health Sciences at Wake Forest Baptist Medical Center. Steve studies patient adherence at North Carolina’s Wake Forest Baptist Medical Center. He is also Chief Science Officer of Causa Reseach, an adherence solutions company (www.causaresearch.com), founder of www.DrScore.com, and author of “Compartments” and “An Illustrated Dictionary of Behavioral Economics for Healthcare Professionals.”

An Enormous Wasted Opportunity—Packaging

I can make almost any patient take their medication as directed. It isn’t hard, ...

The Stars for Healthcare Partnerships are Aligning!

It doesn’t take a marketing and sales genius to know that your bottom line ...

Framing Adherence

I tried the Bonobos shopping experience, looking to get a lightweight blazer for a ...

So You’re Saying There’s a Chance…

Lloyd Christmas: What do you think the chances are of a guy like you ...

The Identifiable Victim Effect

At the heart of our efforts to get patients to use their medication is ...

Who’s Accountable for Adherence?

Some years ago, my whole approach to treating patients changed after a research colleague ...

Avoid Choice Paralysis—Become the Default Option

Psychologist Barry Schwartz gives a great TED lecture on “The Paradox of Choice.”1 He ...

The Salience of Anecdote

As a physician, I received extensive  training in all medically relevant areas of basic ...

Sticker Charts and Behavior Change

Human beings crave recognition. Giving people positive reinforcement for their actions is a powerful ...

Collaborate With Physicians (Part 2!)

Piano manufacturers invest resources to make products that can bring music and joy into ...

Collaborate With Physicians!

Pharmaceutical companies invest enormous resources and take enormous risks to make the products that ...

It Is All About Caring

Getting people to do things—like take their medicine—is a personal thing. Mechanical interactions—like beeps, ...

Putting Risk into Proper Perspective

A few years ago when my wife and I bought our home, we found ...

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