Kristie Kuhl, JD 
Think Bigger!
Historically, launching a healthcare brand has been a well-orchestrated affair. Every team prepared its ...
Can Pharma Escape the Drug Pricing Policy Hammer?
While difficult to believe that Democrats and Republicans might now find common ground on ...
Make Science Powerful for the People
High science is a foundational element of marketing communications. Science enables us to express ...
Collaboration or Collision?
The thermometer became a go-to medical device in the 18th Century. But, in the ...
A New Role for Patient Advocates
Access to innovative new drugs is an issue that is hitting home for many ...
Product Launch Success: Bridging the Gap from Research to Real World
Product launch is in many ways the ultimate test for healthcare communicators: Will the ...
Snapshot: The ACA Exchange Today
In late 2013, this column addressed an emerging issue in the new “Exchange Plans” ...
The Fallout of the Budget Agreement and Other 2013 Pharma Surprises from Washington
At this time last year, pharma manufacturers had reason to be optimistic. Anticipated 2013 ...
The ACA Exchanges: Are Your Medications Really “Essential”?
On January 1, 2014, the Affordable Care Act’s (ACA) Exchange Plans will open for ...
- 02 - February
- 2013
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Integrating Legislative Strategy into Brand Strategy
Unlike most other industries, the regulatory atmosphere surrounding a healthcare product or service can ...
