Melissa Leonhauser 
The Asthma Market: Unique Opportunities for Innovation
Compared to other therapeutic classes, the asthma market is unique in that manufacturers can ...
Overactive Bladder Market: Managing the Future
Because of memorable direct-to-consumer advertising campaigns, including the “Gotta Go” Detrol campaign that became ...
Market Watch: Managed-care Coverage Still at the Heart of Cardiovascular Market
The market of products that treat cardiovascular conditions is massive, with hypertension and cholesterol ...
Market Watch: Antipsychotics: Multiple Indications Help Drive Growth
In the antipsychotic market, companies promoting the leading brands have found ways to differentiate ...
A Deeper Understanding of Provider-Provider Relationships
Both the formal and informal relationships that exist between healthcare providers, healthcare providers and ...
ADHD Market: Focus on Brands
With the media frequently drawing attention to the condition and with questions about its ...
Patient Characteristics: There’s More to Know
In industries such as credit cards or consumer packaged goods, the amount of information ...
Flu Vaccines-Universal Need, Local Aplication
Prevention and treatment of diseases that have seasonal peaks in different regions can be ...
