Melissa Leonhauser Melissa Leonhauser

Melissa Leonhauser is Senior Manager, Marketing Communications, at IMS Health.

The Asthma Market: Unique Opportunities for Innovation

Compared to other therapeutic classes, the asthma market is unique in that manufacturers can ...

Overactive Bladder Market: Managing the Future

Because of memorable direct-to-consumer advertising campaigns, including the “Gotta Go” Detrol campaign that became ...

Market Watch: Antipsychotics: Multiple Indications Help Drive Growth

In the antipsychotic market, companies promoting the leading brands have found ways to differentiate ...

A Deeper Understanding of Provider-Provider Relationships

Both the formal and informal relationships that exist between healthcare providers, healthcare providers and ...

ADHD Market: Focus on Brands

With the media frequently drawing attention to the condition and with questions about its ...

Patient Characteristics: There’s More to Know

In industries such as credit cards or consumer packaged goods, the amount of information ...

Flu Vaccines-Universal Need, Local Aplication

Prevention and treatment of diseases that have seasonal peaks in different regions can be ...