RJ Lewis RJ Lewis

R.J. Lewis is President & CEO of eHealthcare Solutions. R.J. is also the chair of the American Medical Media Publisher task force on Ad Viewability. Follow him on Twitter @rlewis.

The Cultural Divide Blocking the Non-Personal Promotion Gold Rush

With more hospitals and health systems blocking rep access, and fewer pharmaceutical sales representatives ...

Is Technology Disrupting the Advertising Agency Business Model?

Technological advances, most notably the Internet, have disrupted many industries in recent decades. Industries ...

10 Predictions for How the Healthcare Industry Will Change in 2017

Every year, I offer my annual predictions for what to expect to change in ...

Tying Payment to Advertising Viewability

Digital is the most measurable advertising medium ever created. The data that is generated ...

The Machines are Taking Over Media Buying—and Empowering Do-It-Yourself Marketing

Programmatic buying, or buying online advertising through a machine-to-machine digital marketplace, is changing digital ...

Is Your Digital Advertising Viewable?

Due to the numerous new technologies designed to measure digital advertisement—if it can be ...

Treating John Wanamaker’s Pain

John Wanamaker famously said, “Half the money I spend on advertising is wasted; the ...

Predictions 2015

This marks the fifth year that I’ve offered my annual predictions through this column. ...

Uncovering the Holy Grail of the Web

R.J. Lewis, President & CEO of eHealthcare Solutions, explains what all marketers are dying ...

“Get Smart” About Apple Watch Opportunities

If you were having difficulty getting fair balance approved for smartphones, due to screen ...

Adaptive Marketing: Opportunities & Challenges for [insert your brand]

Imagine combining a number of marketing and targeting techniques, such as data-driven targeting and ...

Native Advertising and the Paid vs. Earned Media Debate

Remember the “advertorial?” It looked like a news story, but was it actually a ...

Top 10 Predictions for 2014

Each year, I use this column to publish my annual predictions for the New ...

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