Carolyn Choh is Vice-President, Group Account Director at Roska Healthcare Advertising, an independent communications agency based in Montgomeryville, PA. Choh heads up Roska's account team in urology and is very excited about the imminent launch of a new product in the category. An accomplished pharmaceutical executive with more than 20 years of U.S. and global experience in nearly every aspect of the industry, Choh has particular expertise in the area of women's health, having been an integral part of the pre-launch, launch, and lifecycle management team for the first morning-after pill approved in the U.S., which went BTC, a true win for women's health. She has utilized her diverse skill set to provide a wide assortment of consulting services for therapeutic areas including cardiology, endocrinology, pediatrics, and devices. Additionally, Choh was visiting professor at Saint Josephs University for 10 years. She taught a combined total of about 1,000 MBA and undergrads in Pharmaceutical and Healthcare Marketing in product management, sales management and market research.