Richard Meyer 
Why TV Is and Isn’t a Waste of DTC Marketing Money
Year after year, TV has taken the biggest slice of DTC marketers ad budgets. ...
DTC’s Love Affair with TV is Irrational
Numerous studies have shown that DTC TV spots are less than 20% effective in driving ...
Just How Effective Are DTC Ads?
Only 7% of consumer respondents were motivated to talk to their physician about a ...
Why Are DTC Marketers So in Love with TV?
A survey of more than 500 Treato.com users found that consumers are rarely motivated ...
The Assault on DTC TV Advertising
The Super Bowl was once again used as a sponsor of several DTC ads, ...
Is DTC Marketing an Endangered Strategy?
Healthcare, in general, is being disrupted by the Affordable Care Act, an upcoming Presidential ...
Do You Have a Designated DTC eMarketer?
You might be tired of hearing that digital marketing is a key driver for ...
What Do Patients Want from an App?
The mobile market is pretty much saturated as consumers like being connected wherever they ...
What Really Is the Best DTC Marketing Channel?
Ongoing research continues to show that more and more people are going online for ...
Take the Social Media Subway
The objective of DTC marketing has always been to generate new business for approved ...
The FDA Still Has A Lot of Opportunities To Improve DTC Marketing
The FDA has started a process to improve DTC print ads by allowing companies ...
The State of DTC Marketing in 2015
A recent podcast on “Dose of Digital” was titled “Yesterday’s Technology Tomorrow” for pharma ...
What Is the Impact of Consumers of Healthcare on DTC Marketing?
DTC marketers have often referred to target audiences as “patients” or “users.” But is ...
