Innovators: People

Visionary change-agents who are ensuring that the industry continues to move forward with new ...

Innovators: Divisions

Formed to address a particular problem facing the industry or to provide a new service marketers need—even if they don’t know it yet. DENMARK’S CLM LEADER: Agnitio’s U.S. Division THE OPTIMIZED WORKPLACE: Data Sciences SUPERB SOCIAL COMMUNITY: PeerCase DRIVING BRAND GROWTH: The Strategy Team ADOPTING HEALTHCARE TECHNOLOGY: ...

Every Metric Tells a Story

New-to-brand (NBRx) may be a more valuable measure in differentiating between a true new ...

Closing the Information Gap

One of the keys to improving the physician-patient relationship is for doctors to provide clear instructions as to the whys and hows of using medication and the specifics of treatment. In the last installment of this series (in October), we discussed how ...

Movers & Shakers

Advanced Clinical The provider of clinical research solutions appointed Susan Paulson, Ph.D. as Executive ...

The Statistics You Need to Know When Marketing to Hispanics

Pharmaceutical marketing is big business—pharmaceutical companies spent $4.3 billion in 2010 in direct to ...

The Robust Oral Oncolytic Pipeline

As new oral oncolytics enter the market, health plans will not only have more ...

The Most Convenient Co-pay Card Ever

Apple’s new Passbook app, available on iOS 6 devices, may provide the perfect platform ...

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