Publisher’s Letter: Net. Work.

Social media, especially the 140-character signals zipping among mobile devices, serve as a rudimentary ...

Movers & Shakers

PARAGAMIAN The ApotheCom Group appointed David Paragamian to the agency’s senior management team to ...

Flu Vaccines-Universal Need, Local Aplication

Prevention and treatment of diseases that have seasonal peaks in different regions can be ...

Six Factors You Shouldn’t Ignore When Marketing Your Brand to Payers

No matter how strong the portfolio, every pharmaceutical company has at least one product ...

LifeStyle

VIA THE WEB Billboard Reads World’s Mood, Cheers It Up Jell-O has installed a ...

Industry Briefs

REGIONAL COST VARIATION A study conducted by the Healthcare business of Thomson Reuters has ...

Healthcare Highlights

PRESCRIPTION IPADS A new study available from Manhattan Research revealed the latest physician demand: ...

Making Time for Face-to-Face

Over the past 10 years, there has been a shift in how pharmaceutical marketers ...

Resuscitating the Relationship between Medicines and Medicine

How can we overcome the current antagonism between prescribers and prescription drug makers and ...

‘Interest-Based’ Online Targeting of Pharmaceutical Advertising

In interest-based targeting, or behavioral targeting (BT), users’ online behavior (specifically what content they ...

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