Social media, especially the 140-character signals zipping among mobile devices, serve as a rudimentary ...
PARAGAMIAN The ApotheCom Group appointed David Paragamian to the agency’s senior management team to ...
Prevention and treatment of diseases that have seasonal peaks in different regions can be ...
No matter how strong the portfolio, every pharmaceutical company has at least one product ...
VIA THE WEB Billboard Reads World’s Mood, Cheers It Up Jell-O has installed a ...
REGIONAL COST VARIATION A study conducted by the Healthcare business of Thomson Reuters has ...
PRESCRIPTION IPADS A new study available from Manhattan Research revealed the latest physician demand: ...
Over the past 10 years, there has been a shift in how pharmaceutical marketers ...
First used in the early-2000s as a value-added service, e-sampling is fast becoming an ...
Learning how to see patients the way physicians see them is the key to ...
Guidelines for pricing, positioning, and building consensus to gain your brand the best possible ...
How can we overcome the current antagonism between prescribers and prescription drug makers and ...
In interest-based targeting, or behavioral targeting (BT), users’ online behavior (specifically what content they ...