Paula Fullman Paula Fullman

Paula Fullman is a Practice Lead with Source Healthcare Analytics, part of Symphony Health Solutions, where she is focused on patient, payer and provider analytics.

Maximize Your Resources at Launch

Gone are the days when sheer volume—feet on the street—was enough to ensure the ...

Driving ROI for DTC Programs

Methods to evaluate the promotional effects of DTC programs are progressing rapidly. A new ...

The Early Effects of the ACA

Welcome to the brave new world of the ACA. At the end of March, ...

Brand Extensions Help Weather Generic Intrusion

Many of you have or will face the advent of generic intrusion on your ...

A More Holistic Approach to the Patient Journey

In the last column, Drill Down focused on a holistic approach to understanding the ...