Multi-channel marketing, consumer engagement, social media, and mobile technology were just a few of the topics addressed at the Fifth Annual Digital Pharma East conference, sponsored by ExL Pharma.

The Oct. 17-20 event at the Loews Philadelphia Hotel offered more than 50 diverse sessions, led by industry innovators and thought leaders. Standout presentations highlighted the importance of consumer engagement, the effectiveness of closed-loop analytics, and the implications of evolving mobile technology on the modern-day pharma marketer. Key takeaways came from a number of the event’s speakers, including Ceci Zak and Joan Mikardos of Sanofi-Aventis, who encouraged attendees to “think SoLoMo–social/local/mobile” in order to stay relevant to mobile savvy consumers, a group that is expanding rapidly. Pfizer’s Todd Kolm and AstraZeneca’s Robert Allen also left an impression on audiences with presentations on consumer engagement via digital platforms and integrated channel marketing, respectively. (More at tinyurl.com/756cukw.)

PMRG Award Ceremonies, Jersey City, NJ, Oct. 17

The Pharmaceutical Marketing Research Group (PMRG) recognized significant contributions, research innovations, demonstrated leadership, and dedication to the advancement of healthcare marketing research during its 2011 Annual Awards Ceremony and 50th Anniversary Celebration on Oct. 17. The presentations marked the Fifth Annual Meeting of The PMRG Institute, a two-day educational conference on the theme “New Methods and New Mindsets in Healthcare Marketing Research.”

During the ceremony at the Hyatt Regency Jersey City, PMRG president Colleen Foley (director of brand planning, pharmaceutical products division, Abbott Laboratories) presented the organization’s four top honors: the R.R. Fordyce Award, the Marketing Researcher of the Year Award, the President’s Award, and the Circle of Excellence Award.

The R.R. Fordyce Award, named for late industry leader and key PMRG supporter Dick Fordyce, recognized Lynnette Cooke, the global CEO of Kantar Health for her embodiment of the prize’s values of “character, ethics, leadership skills, and dedication to company and colleagues.” The Marketing Researcher of the Year Award was presented to Jeremy Pincus, PhD, principal and quantitative team leader of Forbes Consulting Group. The 2011 PMRG President’s Award honoree was current PMRG secretary Elizabeth Jeffords, senior director for the strategic pricing and contracting management function at Genentech. The Circle of Excellence Award honored 2011 PMRG Committee members Camm Epstein, PhD (vice president, market access, at GfK HealthCare) and Melody Rappaport (an independent consultant with more than 17 years of health care market research experience). (More, including presentation slides, at tinyurl.com/7dnthf8.)

The Scene highlights significant events in the pharma marketing industry. Companies interested in having event photos published in PM360 should contact editorial@PM360online.com for more details.

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