Should Pharma Advertise Price to Consumers?

How much does it cost? That is typically the first question a consumer asks ...

5 Ways Healthcare Organizations Can Use Social Media

Years ago, you wouldn’t have believed a healthcare brand would ever have a Facebook ...

The DTC National Conference Continues To Be a Must Attend Event

This April marked the 14th year of the DTC industry’s “must attend” DTC National ...

Packing Power In Your Pocket

In the world of technology, smaller is better. Almost every new version of a ...

Plan on Bringing “Value” to the Marketplace

In the highly competitive field of pharma marketing, the importance of good tools that ...

Taking the Doctor Out of the Equation

As influential as the pharmaceutical industry can be, the most influential player in prescription ...

The Extraordinary Power of Online Patients

In PM360’s March 2014 Digital Compendium, I wrote about the power of a single patient’s ...

My Other Life with Lothar Krinke

PM360 recently spoke to Lothar Krinke, PhD, Vice President and General Manager, Deep Brain ...

Movers and Shakers June 2014

Taiho Oncology Prepares for Launch Taiho Oncology, Inc., a division of Taiho Pharmaceutical Co., ...

Nine Key Elements To Ensure Advisory Board Success

The relationship between pharmaceutical companies and medical stakeholders will need to evolve thanks to ...

[sam_pro id=0_12 codes="true"]