September
Six Tips for More Effective iPad Product Promotion and Education
Since the launch of the Apple iPad on April 3, 2010, more than 100 ...
What Does AstraZeneca Pulling Their Sponsored Twitter Ads Mean for Pharma?
Nearly a year ago, Twitter introduced Twitter Cards to “make it possible for you ...
Seven Ways to Overcome Ad Avoidance
Once upon a time, long ago before DVRs, Netflix and YouTube people merely viewed ...
The Collaborative IQ Imperative—Using Integrated Patient Adherence to Close the $188 Billion Revenue Gap
Patient adherence continues to have a tremendous impact on the pharmaceutical industry and healthcare ...
Four Insights From Behavioral Sciences That Can Improve Healthcare Communications
In Nudge, the 2009 book on how to use behavioral research to help people, ...
The Upside Down Agenda or How to Manage Meeting Irrationality
In my last Panorama column (“Structuring a Meeting to Keep You in Control”), I ...
Facebook versus Bodybook
One in every 13 people on Earth is on Facebook. The Facebook population is ...
Healthcare Watch
TeleMed Texts: Innovative App for Android Hearing Technology Now there’s an app that turns ...
Industry Briefs September 2013
Omnicom Group Inc. and Publicis Groupe SA Merge Omnicom Group Inc. and Publicis Groupe ...
PM360 Q & A with Michael McLinden Partner and Chief Strategy Officer at Mc|K Healthcare
Michael McLinden handles the strategy and planning half of the Mc|K Healthcare partnership, and ...
Through Physician Eyes: The Declining State of the Medical Profession
The Physician Foundation, a nonprofit organization that seeks to advance the work of practicing ...
Enhancing Customer Experience and Satisfaction
There was a time when the only customer pharma really had to worry about ...
Flashpoint Medica Goes on a Quest
On the hottest day of July, six cross-discipline teams from Flashpoint Medica grabbed their ...
