Five Reasons Your Pharma Brand Is Stalled—And What To Do About It

We all know the symptoms. The slope on your total prescriptions (TRx) forecast is ...

Top Three Trends Discovered at SXSW Interactive 2014

Over five intense and exhilarating days, I and members from my agency explored the ...

Five Keys to Successful Gamification in Healthcare

As a surgeon I recall being startled one day, upon entering the operating room, ...

Exploring Pharma’s Quantified Self Opportunities

Remember the Twombly? Neither did I, but it was one of nearly 2,000 car ...

How Pharma Can Contribute to the Quantified Self Movement

The Quantified Self (QS) movement, or lifelogging as some people call it, just keeps ...

ePharma Summit Helps Attendees Adapt to New Healthcare Ecosystem

Over the course of three days in February, more than 500 healthcare marketers gathered ...

Monitoring Your Health

Based on the displays at this year’s Consumer Electronics Show (CES), the wearables trend ...

Leveraging Internal and External Partners to Unravel Big Data

Technology now offers pharma and med device marketers a mother lode of useful information ...

Ineffective Drug Versus Poor Adherence

In the world of dermatology, topical corticosteroids are the most widely used treatments. They ...

Regulatory Killed the Radio Star

In 2007, I founded Stupid Cancer, a 501(c)3 nonprofit organization whose mission was to ...

My Other Life with Douglas Gabbard

PM360 recently spoke to Douglas Gabbard, Marketing Channel Manager – Savings Card and eSampling ...

Mover and Shakers March 2014

Novo Nordisk Names CMO North America Novo Nordisk appointed Todd Hobbs, MD, as Chief ...

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