The Top Trends to Look Out For in 2015

In 2014, words such as Big Data, programmatic buying, content marketing, real-time marketing and ...

Holiday Sparklers

During the holidays our thoughts about wine naturally turn to sparkling wines. They’re synonymous ...

The Big C Competition

Newly launched by LIVESTRONG in 2014, the global innovation competition, The Big C, is ...

8th Digital Pharma East Sets the Stage for Future Innovation

More than 750 attendees and 120 speakers combined to make the 8th Annual Digital ...

Gift Yourself

The holiday season may be coming to a close, but don’t stop thinking about ...

For Pharma to Flourish, Innovation Must Flourish

“Innovation is seeing first what others see eventually.” This quote made a great impression ...

The Three-Step Playbook to Launch Success

Introducing a new product into a highly saturated market is no easy feat. This ...

Sell Your Company—Not Just Your Products

I was recently at a pharmaceutical company’s speaker’s training meeting. Having served as a ...

My Other Life with Jonathan M. DeBoer

PM360 recently spoke to Jonathan M. DeBoer, Associate Brand Manager at Eli Lilly, about ...

Movers and Shakers December 2014

Sangamo BioScience’s CEO Elected Chairman for Advocacy Organization Washington, D.C.-based advocacy organization, Alliance for ...

Automate, Learn, Adapt: New Opportunities in Multichannel Marketing

Effective multichannel marketing (MCM) to healthcare professionals (HCPs) is about orchestrating a range of ...

Maximize Your Resources at Launch

Gone are the days when sheer volume—feet on the street—was enough to ensure the ...

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