Biggerfuture, Kigali, Rwanda, April 2011

Rwanda, tucked into the hills of east Africa’s Rift Valley, is a small country ...

Publisher’s Letter: Taking the Pulse

A publication is always engaged with its audience…but more at some seasons than others. ...

The New Age of Communications Convergence-Pattern Recognition

Not so long ago, the world of pharmaceutical communications was neatly compartmentalized. Companies relied ...

Movers & Shakers

SKALA and GOLD AbelsonTaylor has hired Brittany Skala and Jennifer Gold as account supervisors. ...

A New Plug for the Leaky Bucket

As is often the case, it’s not a single driver that shapes a trend ...

Prostate Cancer

“Each year more patients present with prostate cancer at increasingly younger ages and with ...

LifeStyle

SUMMER STAGES This year the summer stages feature Shakespeare galore as always, Disney animation ...

Industry Briefs

GOOGLE DRUG ADS Last month, Google set aside $500 million to potentially settle a ...

Healthcare Highlights

LABEL CHANGES Over-the-counter medication labels contain a seemingly infinite amount of microscopic words that ...

Disruption in Data Mining?

Advance planning can hedge against the possible loss of prescribing information. Drastic changes may ...

Think Tank: Patient Adherence Strategies & Solutions

We asked four authorities to tell us what’s new and what works in reinforcing ...

The Marketing Plan-Critical Success Factors

The fundamentals of marketing-plan success haven’t changed: Systematic execution, timely development, and sticking to ...