13 – October
Patient Characteristics: There’s More to Know
In industries such as credit cards or consumer packaged goods, the amount of information ...
Celebrating Excellence
In September, PM360 recognized 34 outstanding Trailblazer Award-winning companies, marketers, and programs with two ...
- 13 - October
- 2011
- Data
- Issues
- Market Access
- Marketing Strategy
- Patient
- Public Relations
- Social Media
Rethinking Consumer Outreach
Meeting societal needs for ever-smarter communications support Today’s healthcare environment is under greater regulatory ...
Understanding the Hidden Toll of Prescription Cost-Cutting
As the economy continues its struggles and household incomes remain flat, consumers are saving ...
- 13 - October
- 2011
- Global Marketing
- Healthcare Industry
- Industry News
- Issues
- Mobile
- Social Media
- Topics
Movers & Shakers
MAHONEY AND KUCHEMAN Boston Scientific Corporation named Michael F. Mahoney the new company president, ...
Drivers of Erosion in a ‘Genericized’ Market
As is often the case, it’s not a single driver that shapes a trend ...
The Five Most Common Marketing Mistakes of 2011
In preparing this article, I asked several colleagues in the industry to provide nominations ...
LifeStyle
NOVOZYMES, CLEANSTAR BOOST FOOD AND ENERGY IN MOZAMBIQUE Novozymes has partnered up with environmental ...
Industry Briefs
RA DELAY A new study published by The Research Partnership reveals that patients wait ...
Healthcare Highlights
RELAPSE VACCINATION The FDA granted investigational new drug approval to the Mayo Clinic for ...
Helping Physicians Helps the Sales Force Open Doors
There are some eye-wateringly big areas at play here, not to mention a lot ...
Dimensional-to-Digital
In the rapidly changing access-to-physicians and marketing mix landscapes, Dimensional-to-Digital (D2D) drives brand objectives ...
