November
How to Utilize the Full Marketing Funnel Potential of Pharmacies
Over recent years, the pharmacy has evolved from merely the point of filling a ...
Why Marketers Can No Longer Wait to Embrace Remote Patient Monitoring
Patient-centric marketers are always thinking about the micro-moments where they can make a difference ...
What Does the Future Hold for Point-of-Care Marketing?
Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended ...
Engagement Opportunities in Healthcare’s Digital Front Door
If you aren’t yet familiar with the term “digital front door,” you soon will ...
Point of Care’s Fascinating Evolution
Amid all of the changes, disruption, and technological upheaval that we have witnessed in ...
EcoHealth: Tackling Crises of Environmental and Public Health
Historically, we’ve looked at environmental degradation and human health issues as separate policy and ...
Healthcare Watch November 2022
Patient Pages: PatientPoint Reveals Patients Are Anxious About Talking with Doctors After surveying 2,005 ...
Industry Briefs November 2022
CVS and Walgreens Announce Opioid Settlements The two retail pharmacy giants have announced their ...
Precision Medicine Requires Opportunities to Connect with Patients
When Marc’s doctors discovered he had a rare liver condition, it almost felt like ...
Find a Mentor, Be a Mentor
The business school at the University of Denver where I teach has a robust ...
Build Trust, Boost Awareness, and Drive Engagement: The Case for Point of Care
The point of care (POC) holds a proximity advantage over many other advertising channels ...
Veradigm® Digital Health Delivers Your Messaging at Both the Specialty and Primary Care Level
Marketers often target specialists to increase awareness about specialty medication, but this case study ...
Improving Quality of Care Via Financial Assistance Messages at the Point of Care
In 2017, the World Bank and WHO released a report, which stated that at ...
