Over recent years, the pharmacy has evolved from merely the point of filling a ...
Patient-centric marketers are always thinking about the micro-moments where they can make a difference ...
Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended ...
If you aren’t yet familiar with the term “digital front door,” you soon will ...
Amid all of the changes, disruption, and technological upheaval that we have witnessed in ...
Historically, we’ve looked at environmental degradation and human health issues as separate policy and ...
Patient Pages: PatientPoint Reveals Patients Are Anxious About Talking with Doctors After surveying 2,005 ...
CVS and Walgreens Announce Opioid Settlements The two retail pharmacy giants have announced their ...
When Marc’s doctors discovered he had a rare liver condition, it almost felt like ...
The business school at the University of Denver where I teach has a robust ...
The point of care (POC) holds a proximity advantage over many other advertising channels ...
Marketers often target specialists to increase awareness about specialty medication, but this case study ...
In 2017, the World Bank and WHO released a report, which stated that at ...