Point of Care
Meeting Patients’ Expectations While They Search For Care
In today’s digital world, patients are more empowered than ever to take their search ...
Beyond the Media Buy: Opening the Pandora’s Box of Point-of-Care Program Measurement
As pharma companies began to professionalize their point-of-care (POC) messaging strategies, they moved to ...
Taking a Patient-centric Approach to Privacy
So many factors contribute to patients having a positive healthcare experience. Providing a tech-enabled ...
A New Era for Healthcare Delivery: The Impact of Telemedicine on the Concept of “Point-of-Care”
Today, the U.S. is facing an aging population, a mounting physician shortage, and increasing ...
How COVID-19 Has—and Will Continue to—Transform the Pharmacy
Would it surprise you to know that the COVID-19 pandemic turned pharmacy priorities on ...
Understanding Adherence Challenges at the Point of Care
Poor medication adherence is a major problem that impacts stakeholders across the healthcare ecosystem—most ...
Reducing Friction for Healthcare Consumers via Tech-Enabled Solutions
Digital healthcare technologies have their limitations but telehealth has clearly demonstrated the ability to ...
The Point of Care Is Essential for Reaching Rare Disease Patients
Approximately 30 million people in the U.S. and 400 million people around the world ...
5 Core Tenets of HCP-focused Point-of-Care Marketing
In the past, the best way to deliver brand messages to prescribers was obvious: ...
Reaching HCPs at Meaningful Moments
Creating meaningful engagements with healthcare professionals (HCPs) at moments that are relevant to them ...
New Strategies for the Now Everywhere Point of Care
The idea of what constitutes the “point of care” is evolving. At its heart, ...
Why Point of Care Is a Key Piece of the Disease Education Puzzle
Disease education is vital for activating patients and helping them make informed decisions about ...
How to Utilize the Full Marketing Funnel Potential of Pharmacies
Over recent years, the pharmacy has evolved from merely the point of filling a ...
