Point of Care
Clearing the Hurdles to Lung Cancer Screening
With lung cancer, early detection is critical to achieving better patient outcomes. Patients who ...
4 Keys to Implement an Effective Optichannel Campaign on Point-of-Care Platforms
Pharmaceutical and healthcare brands can gain positive traction for point-of-care marketing campaigns when sharing ...
Telehealth: Here to Stay or a Momentary Blip?
Before March 2020, most healthcare settings scarcely used telehealth to see patients. But the ...
What’s Next for In-Office Point of Care?
Point-of-care marketing is being talked about more than ever before, which is certainly music ...
The Pharmacy’s Expanding Role Beyond the Brick and Mortar
The COVID pandemic put a bright spotlight and an enormous responsibility on pharmacies and ...
The Best Opportunities for Marketers Within Telehealth
In April 2020, at the beginning of the pandemic, the use of telehealth surged ...
How Can the Life Sciences Industry Improve the Doctor-Patient Visit?
During the pandemic, the act of patients visiting their doctor was dramatically impacted. Some ...
The Retail Pharmacy: The Key to Making Clinical Trials Accessible for Everybody
What’s standing in the way between Americans and clinical trials? Today, there are 123,413 ...
Patients Want Support Programs—But They Don’t Know They Already Exist
Pharmaceutical companies invest billions of dollars each year into supporting and empowering patients who ...
The Pandemic Forced a New Testing Paradigm—And its Biggest Impact Won’t Be At Home
Diagnostics has been ripe for a refresh for years. The process of having a ...
Driving Adherence with Point-of-Care Marketing
It’s no secret that drug adherence is a major problem, not only for patients, ...
Marketing to Pharmacists May Be Your Key to Success
Pharmaceutical marketing has always been innovative. It is a well-balanced mix of research, strategy, ...
Checking In or Checking Out? HCPs Assess the Long-Term Utility of Telehealth
Prior to the pandemic, patient visits to healthcare professionals (HCP) were done largely one ...
