How to Utilize the Full Marketing Funnel Potential of Pharmacies

Over recent years, the pharmacy has evolved from merely the point of filling a ...

Why Marketers Can No Longer Wait to Embrace Remote Patient Monitoring

Patient-centric marketers are always thinking about the micro-moments where they can make a difference ...

Build Trust, Boost Awareness, and Drive Engagement: The Case for Point of Care

The point of care (POC) holds a proximity advantage over many other advertising channels ...

Transforming Patients’ In-office Experience—And Why it Matters

The point of care is a highly valuable setting for delivering educational health content ...

Measuring the Impact of Telehealth Marketing

In a recent “State of the Point of Care Marketing Industry 2022” report, a ...

Improving Patient Portal Engagement with Pharma Content

Following the impact of the COVID pandemic in 2020, patient engagement has become the ...

Voice is Becoming the Loudest Tool in the Exam Room

“Everything is voice activated these days.” The line from the 2011 Pixar “Cars” sequel ...

Clearing the Hurdles to Lung Cancer Screening

With lung cancer, early detection is critical to achieving better patient outcomes. Patients who ...