Transforming Patients’ In-office Experience—And Why it Matters

The point of care is a highly valuable setting for delivering educational health content ...

Measuring the Impact of Telehealth Marketing

In a recent “State of the Point of Care Marketing Industry 2022” report, a ...

Improving Patient Portal Engagement with Pharma Content

Following the impact of the COVID pandemic in 2020, patient engagement has become the ...

Voice is Becoming the Loudest Tool in the Exam Room

“Everything is voice activated these days.” The line from the 2011 Pixar “Cars” sequel ...

Clearing the Hurdles to Lung Cancer Screening

With lung cancer, early detection is critical to achieving better patient outcomes. Patients who ...

4 Keys to Implement an Effective Optichannel Campaign on Point-of-Care Platforms

Pharmaceutical and healthcare brands can gain positive traction for point-of-care marketing campaigns when sharing ...

Telehealth: Here to Stay or a Momentary Blip?

Before March 2020, most healthcare settings scarcely used telehealth to see patients. But the ...

What’s Next for In-Office Point of Care?

Point-of-care marketing is being talked about more than ever before, which is certainly music ...

How Can the Life Sciences Industry Improve the Doctor-Patient Visit?

During the pandemic, the act of patients visiting their doctor was dramatically impacted. Some ...