Point of Care
How to Utilize the Full Marketing Funnel Potential of Pharmacies
Over recent years, the pharmacy has evolved from merely the point of filling a ...
Why Marketers Can No Longer Wait to Embrace Remote Patient Monitoring
Patient-centric marketers are always thinking about the micro-moments where they can make a difference ...
Engagement Opportunities in Healthcare’s Digital Front Door
If you aren’t yet familiar with the term “digital front door,” you soon will ...
Build Trust, Boost Awareness, and Drive Engagement: The Case for Point of Care
The point of care (POC) holds a proximity advantage over many other advertising channels ...
Veradigm® Digital Health Delivers Your Messaging at Both the Specialty and Primary Care Level
Marketers often target specialists to increase awareness about specialty medication, but this case study ...
Improving Quality of Care Via Financial Assistance Messages at the Point of Care
In 2017, the World Bank and WHO released a report, which stated that at ...
Marketing to Type 2 Diabetes Patients: How Pharma Can Increase Treatment Awareness, Improve Outcomes
The rising prevalence of type 2 diabetes has attracted the attention of many major ...
Transforming Patients’ In-office Experience—And Why it Matters
The point of care is a highly valuable setting for delivering educational health content ...
Measuring the Impact of Telehealth Marketing
In a recent “State of the Point of Care Marketing Industry 2022” report, a ...
Improving Patient Portal Engagement with Pharma Content
Following the impact of the COVID pandemic in 2020, patient engagement has become the ...
Voice is Becoming the Loudest Tool in the Exam Room
“Everything is voice activated these days.” The line from the 2011 Pixar “Cars” sequel ...
4 Ways to Meet the Needs of an Increasing Health-conscious Audience
It should be no surprise that the pandemic has wrought a shift in consumer ...
Clearing the Hurdles to Lung Cancer Screening
With lung cancer, early detection is critical to achieving better patient outcomes. Patients who ...