5 Core Tenets of HCP-focused Point-of-Care Marketing

In the past, the best way to deliver brand messages to prescribers was obvious: ...

Reaching HCPs at Meaningful Moments

Creating meaningful engagements with healthcare professionals (HCPs) at moments that are relevant to them ...

New Strategies for the Now Everywhere Point of Care

The idea of what constitutes the “point of care” is evolving. At its heart, ...

Why Point of Care Is a Key Piece of the Disease Education Puzzle

Disease education is vital for activating patients and helping them make informed decisions about ...

How to Utilize the Full Marketing Funnel Potential of Pharmacies

Over recent years, the pharmacy has evolved from merely the point of filling a ...

Why Marketers Can No Longer Wait to Embrace Remote Patient Monitoring

Patient-centric marketers are always thinking about the micro-moments where they can make a difference ...

Build Trust, Boost Awareness, and Drive Engagement: The Case for Point of Care

The point of care (POC) holds a proximity advantage over many other advertising channels ...

Transforming Patients’ In-office Experience—And Why it Matters

The point of care is a highly valuable setting for delivering educational health content ...

Measuring the Impact of Telehealth Marketing

In a recent “State of the Point of Care Marketing Industry 2022” report, a ...