Point of Care
Marketing to Pharmacists May Be Your Key to Success
Pharmaceutical marketing has always been innovative. It is a well-balanced mix of research, strategy, ...
Checking In or Checking Out? HCPs Assess the Long-Term Utility of Telehealth
Prior to the pandemic, patient visits to healthcare professionals (HCP) were done largely one ...
In-Workflow Tools Are Changing the Provider-Patient Conversation and Driving Adherence
For patients struggling with a serious medical condition, finally finding an effective treatment and ...
Is Amazon’s Latest Disruption a Game-Changer for Pharma Brands?
Seeing yet another space ripe for disruption, Amazon is launching Amazon Pharmacy—an online pharmacy ...
PM360 Circle of Excellence: Maximizing Point of Care Marketing in the New Normal
On October 1, 2020, we gathered our 2020 Trailblazer Brand Champions for a virtual ...
The Need for Medicare to Pay for Telehealth-focused Communication Platforms
When coronavirus hit us earlier this year, it created a severe public health crisis. ...
When a Pandemic Creates Endless Questions, Pharmacy Delivers Answers
In March, I reached out to one of our pharmacy partners to get a ...
Improving Physician Experience in an Era of Omni-Channel Overload
The advent of digital communication tools was supposed to simplify the life of a ...
- 2020
- April
- Current on COVID-19
- Feature Articles
- HCPs
- Healthcare Industry
- Marketing Strategy
- Patient
- Point of Care
The Impact of COVID-19 on Life Sciences Marketing
In Harry Potter and The Deathly Hallows Part 2, when Harry, Ron, and Hermione ...
Help Providers to Help Your Brand
How much time do you think HCPs and patients spend discussing a new prescription ...
A New Era in Point of Care Marketing
“Advertising at the point of care is powerful,” says Matt Arnold, Principal Analyst, Decision ...
PM360 Circle of Excellence: Insight and Communication at the Point of Care
A lively group of PM360 Brand Champions and Marketer of the Year finalists gathered ...
Two Key Questions About Point of Care in 2020
PM360 asked experts in the point of care space what the future of this ...