Content as a Pathway to the Patient

Last September, I participated in my second PM360 Brand Champion Circle of Excellence Roundtable. ...

Marketing at the Point of Concern

Maybe you have a spouse who refuses to get an annual physical? Or an ...

The Ongoing Role of Pharmacy in Specialty Care Patients’ Lives

Today’s pharmacy is a healthcare destination for people who suffer from sometimes nearly unbearable ...

The Changing Landscape of Point of Care

The point of care has undergone momentous change in the last decade. The doctor’s ...

The Year of the Empowered Patient

I was privileged to participate in a recent Patient Advocacy Summit, a remarkable event ...

Improving Health Literacy

When patients understand what they are being told (i.e., have a suitable degree of ...

Why This Patient Believes in Point of Care

I’ve built my career around the power of coupling education and targeted brand messaging ...

Long Live Point of Care!

Even after the implosion of Outcome Health painted a shroud of distrust over the ...

The New Frontier of Point of Care Marketing

Point of care (POC) advertising spend is on the rise. According to ZS’ 2017 ...

Looking for Targeted and Efficient Brand Engagement?

While the Point of Care (POC) channel for patient education and brand advertising was ...