4 Keys to Implement an Effective Optichannel Campaign on Point-of-Care Platforms

Pharmaceutical and healthcare brands can gain positive traction for point-of-care marketing campaigns when sharing ...

Telehealth: Here to Stay or a Momentary Blip?

Before March 2020, most healthcare settings scarcely used telehealth to see patients. But the ...

What’s Next for In-Office Point of Care?

Point-of-care marketing is being talked about more than ever before, which is certainly music ...

Patients Want Support Programs—But They Don’t Know They Already Exist

Pharmaceutical companies invest billions of dollars each year into supporting and empowering patients who ...