A New Era in Point of Care Marketing

“Advertising at the point of care is powerful,” says Matt Arnold, Principal Analyst, Decision ...

Breaking Down POC Communication Barriers

It’s not surprising that people who understand and open up to their healthcare providers ...

Content as a Pathway to the Patient

Last September, I participated in my second PM360 Brand Champion Circle of Excellence Roundtable. ...

Marketing at the Point of Concern

Maybe you have a spouse who refuses to get an annual physical? Or an ...

The Ongoing Role of Pharmacy in Specialty Care Patients’ Lives

Today’s pharmacy is a healthcare destination for people who suffer from sometimes nearly unbearable ...

The Changing Landscape of Point of Care

The point of care has undergone momentous change in the last decade. The doctor’s ...

The Year of the Empowered Patient

I was privileged to participate in a recent Patient Advocacy Summit, a remarkable event ...

Improving Health Literacy

When patients understand what they are being told (i.e., have a suitable degree of ...

Why This Patient Believes in Point of Care

I’ve built my career around the power of coupling education and targeted brand messaging ...