Beyond the Media Buy: Opening the Pandora’s Box of Point-of-Care Program Measurement

As pharma companies began to professionalize their point-of-care (POC) messaging strategies, they moved to ...

Taking a Patient-centric Approach to Privacy

So many factors contribute to patients having a positive healthcare experience. Providing a tech-enabled ...

How COVID-19 Has—and Will Continue to—Transform the Pharmacy

Would it surprise you to know that the COVID-19 pandemic turned pharmacy priorities on ...

Understanding Adherence Challenges at the Point of Care

Poor medication adherence is a major problem that impacts stakeholders across the healthcare ecosystem—most ...

Reducing Friction for Healthcare Consumers via Tech-Enabled Solutions

Digital healthcare technologies have their limitations but telehealth has clearly demonstrated the ability to ...

The Point of Care Is Essential for Reaching Rare Disease Patients

Approximately 30 million people in the U.S. and 400 million people around the world ...

5 Core Tenets of HCP-focused Point-of-Care Marketing

In the past, the best way to deliver brand messages to prescribers was obvious: ...

Reaching HCPs at Meaningful Moments

Creating meaningful engagements with healthcare professionals (HCPs) at moments that are relevant to them ...

New Strategies for the Now Everywhere Point of Care

The idea of what constitutes the “point of care” is evolving. At its heart, ...

Why Point of Care Is a Key Piece of the Disease Education Puzzle

Disease education is vital for activating patients and helping them make informed decisions about ...

How to Utilize the Full Marketing Funnel Potential of Pharmacies

Over recent years, the pharmacy has evolved from merely the point of filling a ...

Why Marketers Can No Longer Wait to Embrace Remote Patient Monitoring

Patient-centric marketers are always thinking about the micro-moments where they can make a difference ...