Point of Care
Transforming Patients’ In-office Experience—And Why it Matters
The point of care is a highly valuable setting for delivering educational health content ...
Measuring the Impact of Telehealth Marketing
In a recent “State of the Point of Care Marketing Industry 2022” report, a ...
Improving Patient Portal Engagement with Pharma Content
Following the impact of the COVID pandemic in 2020, patient engagement has become the ...
Voice is Becoming the Loudest Tool in the Exam Room
“Everything is voice activated these days.” The line from the 2011 Pixar “Cars” sequel ...
4 Ways to Meet the Needs of an Increasing Health-conscious Audience
It should be no surprise that the pandemic has wrought a shift in consumer ...
Clearing the Hurdles to Lung Cancer Screening
With lung cancer, early detection is critical to achieving better patient outcomes. Patients who ...
4 Keys to Implement an Effective Optichannel Campaign on Point-of-Care Platforms
Pharmaceutical and healthcare brands can gain positive traction for point-of-care marketing campaigns when sharing ...
Telehealth: Here to Stay or a Momentary Blip?
Before March 2020, most healthcare settings scarcely used telehealth to see patients. But the ...
What’s Next for In-Office Point of Care?
Point-of-care marketing is being talked about more than ever before, which is certainly music ...
The Pharmacy’s Expanding Role Beyond the Brick and Mortar
The COVID pandemic put a bright spotlight and an enormous responsibility on pharmacies and ...
The Best Opportunities for Marketers Within Telehealth
In April 2020, at the beginning of the pandemic, the use of telehealth surged ...
How Can the Life Sciences Industry Improve the Doctor-Patient Visit?
During the pandemic, the act of patients visiting their doctor was dramatically impacted. Some ...
The Retail Pharmacy: The Key to Making Clinical Trials Accessible for Everybody
What’s standing in the way between Americans and clinical trials? Today, there are 123,413 ...
