Over recent years, the pharmacy has evolved from merely the point of filling a ...
Patient-centric marketers are always thinking about the micro-moments where they can make a difference ...
If you aren’t yet familiar with the term “digital front door,” you soon will ...
The point of care (POC) holds a proximity advantage over many other advertising channels ...
Marketers often target specialists to increase awareness about specialty medication, but this case study ...
In 2017, the World Bank and WHO released a report, which stated that at ...
The rising prevalence of type 2 diabetes has attracted the attention of many major ...
The point of care is a highly valuable setting for delivering educational health content ...
In a recent “State of the Point of Care Marketing Industry 2022” report, a ...
Following the impact of the COVID pandemic in 2020, patient engagement has become the ...
“Everything is voice activated these days.” The line from the 2011 Pixar “Cars” sequel ...
It should be no surprise that the pandemic has wrought a shift in consumer ...
With lung cancer, early detection is critical to achieving better patient outcomes. Patients who ...