Point of Care
5 Core Tenets of HCP-focused Point-of-Care Marketing
In the past, the best way to deliver brand messages to prescribers was obvious: ...
Reaching HCPs at Meaningful Moments
Creating meaningful engagements with healthcare professionals (HCPs) at moments that are relevant to them ...
New Strategies for the Now Everywhere Point of Care
The idea of what constitutes the “point of care” is evolving. At its heart, ...
Why Point of Care Is a Key Piece of the Disease Education Puzzle
Disease education is vital for activating patients and helping them make informed decisions about ...
How to Utilize the Full Marketing Funnel Potential of Pharmacies
Over recent years, the pharmacy has evolved from merely the point of filling a ...
Why Marketers Can No Longer Wait to Embrace Remote Patient Monitoring
Patient-centric marketers are always thinking about the micro-moments where they can make a difference ...
Engagement Opportunities in Healthcare’s Digital Front Door
If you aren’t yet familiar with the term “digital front door,” you soon will ...
Build Trust, Boost Awareness, and Drive Engagement: The Case for Point of Care
The point of care (POC) holds a proximity advantage over many other advertising channels ...
Veradigm® Digital Health Delivers Your Messaging at Both the Specialty and Primary Care Level
Marketers often target specialists to increase awareness about specialty medication, but this case study ...
Improving Quality of Care Via Financial Assistance Messages at the Point of Care
In 2017, the World Bank and WHO released a report, which stated that at ...
Marketing to Type 2 Diabetes Patients: How Pharma Can Increase Treatment Awareness, Improve Outcomes
The rising prevalence of type 2 diabetes has attracted the attention of many major ...
Transforming Patients’ In-office Experience—And Why it Matters
The point of care is a highly valuable setting for delivering educational health content ...
Measuring the Impact of Telehealth Marketing
In a recent “State of the Point of Care Marketing Industry 2022” report, a ...
