Clearing the Hurdles to Lung Cancer Screening

With lung cancer, early detection is critical to achieving better patient outcomes. Patients who ...

4 Keys to Implement an Effective Optichannel Campaign on Point-of-Care Platforms

Pharmaceutical and healthcare brands can gain positive traction for point-of-care marketing campaigns when sharing ...

Telehealth: Here to Stay or a Momentary Blip?

Before March 2020, most healthcare settings scarcely used telehealth to see patients. But the ...

What’s Next for In-Office Point of Care?

Point-of-care marketing is being talked about more than ever before, which is certainly music ...

How Can the Life Sciences Industry Improve the Doctor-Patient Visit?

During the pandemic, the act of patients visiting their doctor was dramatically impacted. Some ...

Patients Want Support Programs—But They Don’t Know They Already Exist

Pharmaceutical companies invest billions of dollars each year into supporting and empowering patients who ...

Driving Adherence with Point-of-Care Marketing

It’s no secret that drug adherence is a major problem, not only for patients, ...

Marketing to Pharmacists May Be Your Key to Success

Pharmaceutical marketing has always been innovative. It is a well-balanced mix of research, strategy, ...