Partner Content
Veradigm® Digital Health Delivers Your Messaging at Both the Specialty and Primary Care Level
Marketers often target specialists to increase awareness about specialty medication, but this case study ...
The Evolution of Media in Medical Education: Introducing HSS Viewpoint
More than ever, physician time is at a premium. Heavy patient loads, paperwork, research, ...
Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time
As pharma reps’ access to physicians continues to decline, this case study examines the ...
Are Your Speaker Programs Delivering Value in an Omnichannel World?
While the pandemic has affected many factors within the world of healthcare provider (HCP) ...
What’s Most Important to Physicians and Practices Post-Pandemic—And How Life Science Experts Can Help
Whether a physician, practice manager, a biller, or coder, every busy day for the ...
Successful Patient Programs are Centered Around the Experience
Often, when pharmaceutical companies design a patient services program, they’re looking to solve a ...
Why Sanofi Is Going All-in with Modular Content
Omnichannel engagement may have only recently entered pharma’s commercial repertoire, but it couldn’t have ...
Using Machine Learning, Artificial Intelligence, and Real-World Data to Drive Launch Success for Rare Disease Therapies
Unlike common illnesses, the general public and even the healthcare community have little awareness ...
Going Inside the Imagination of Sharon Patent of Publicis Health
As one of this year’s finalists for the PM360 Trailblazers Imagination Award, Sharon Patent, ...
A Vision to Redefine Social Health
Two companies—with one mission—unite to double down on patients as the future of social ...
The Telehealth Takeover—and How it Benefits Marketers
COVID has undoubtedly changed how providers interact with field reps, relying more on digital ...
The Rush to Real-Time ROI: Pharma’s Quest for Conversions in a New COVID Reality
As the head of a data marketing and healthcare IT company, I’m no stranger ...
Despite COVID-19, The Doctor is Still In
While pharma sales rep access has been shut down, the vast majority of physician ...