David Linetsky David Linetsky

David Linetsky is Senior Vice President of Life Sciences at Phreesia, a leading point-of-care company that empowers life sciences brands to connect meaningfully with clinically relevant patients and deliver targeted health content in a one-to-one setting. David is also a member of the board of the Point of Care Marketing Association (POCMA), the point-of-care industry’s trade association.

Transforming Patients’ In-office Experience—And Why it Matters

The point of care is a highly valuable setting for delivering educational health content ...

Clearing the Hurdles to Lung Cancer Screening

With lung cancer, early detection is critical to achieving better patient outcomes. Patients who ...

Telehealth: Here to Stay or a Momentary Blip?

Before March 2020, most healthcare settings scarcely used telehealth to see patients. But the ...

Patients Want Support Programs—But They Don’t Know They Already Exist

Pharmaceutical companies invest billions of dollars each year into supporting and empowering patients who ...

Driving Adherence with Point-of-Care Marketing

It’s no secret that drug adherence is a major problem, not only for patients, ...