David Linetsky 
Meeting Patients’ Expectations While They Search For Care
In today’s digital world, patients are more empowered than ever to take their search ...
Helping Rare Disease Patients Find the Right Care
More than 7,000 known rare diseases afflict patients in the U.S., making the process ...
Engaging Patients in More Moments Along Their Care Journey
Navigating the complex healthcare system can be a stressful experience for patients, from obtaining ...
Taking a Patient-centric Approach to Privacy
So many factors contribute to patients having a positive healthcare experience. Providing a tech-enabled ...
Understanding Adherence Challenges at the Point of Care
Poor medication adherence is a major problem that impacts stakeholders across the healthcare ecosystem—most ...
The Point of Care Is Essential for Reaching Rare Disease Patients
Approximately 30 million people in the U.S. and 400 million people around the world ...
Why Point of Care Is a Key Piece of the Disease Education Puzzle
Disease education is vital for activating patients and helping them make informed decisions about ...
Build Trust, Boost Awareness, and Drive Engagement: The Case for Point of Care
The point of care (POC) holds a proximity advantage over many other advertising channels ...
Transforming Patients’ In-office Experience—And Why it Matters
The point of care is a highly valuable setting for delivering educational health content ...
Clearing the Hurdles to Lung Cancer Screening
With lung cancer, early detection is critical to achieving better patient outcomes. Patients who ...
Telehealth: Here to Stay or a Momentary Blip?
Before March 2020, most healthcare settings scarcely used telehealth to see patients. But the ...
Patients Want Support Programs—But They Don’t Know They Already Exist
Pharmaceutical companies invest billions of dollars each year into supporting and empowering patients who ...
Driving Adherence with Point-of-Care Marketing
It’s no secret that drug adherence is a major problem, not only for patients, ...
