David Linetsky 
Why Point of Care Is a Key Piece of the Disease Education Puzzle
Disease education is vital for activating patients and helping them make informed decisions about ...
Build Trust, Boost Awareness, and Drive Engagement: The Case for Point of Care
The point of care (POC) holds a proximity advantage over many other advertising channels ...
Transforming Patients’ In-office Experience—And Why it Matters
The point of care is a highly valuable setting for delivering educational health content ...
Clearing the Hurdles to Lung Cancer Screening
With lung cancer, early detection is critical to achieving better patient outcomes. Patients who ...
Telehealth: Here to Stay or a Momentary Blip?
Before March 2020, most healthcare settings scarcely used telehealth to see patients. But the ...
Patients Want Support Programs—But They Don’t Know They Already Exist
Pharmaceutical companies invest billions of dollars each year into supporting and empowering patients who ...
Driving Adherence with Point-of-Care Marketing
It’s no secret that drug adherence is a major problem, not only for patients, ...
