Reducing Abandonment on the Path to Prescription

Technological innovations and changes in consumer behavior over the past 10 years have reduced ...

9 Steps to Build Digital Healthcare Solutions that Meet Patient’s Growing Expectations

During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous ...

Reducing Friction for Healthcare Consumers via Tech-Enabled Solutions

Digital healthcare technologies have their limitations but telehealth has clearly demonstrated the ability to ...

The Changing Reimbursement Landscape in Telehealth

At the EDGE2022 Policy Conference sponsored by the American Telemedicine Association in Washington, D.C. ...

Why Marketers Can No Longer Wait to Embrace Remote Patient Monitoring

Patient-centric marketers are always thinking about the micro-moments where they can make a difference ...

Measuring the Impact of Telehealth Marketing

In a recent “State of the Point of Care Marketing Industry 2022” report, a ...

Shortening the Path to Prescription

The Holy Grail of healthcare marketing has always been to facilitate a conversation between ...