4 Ways to Fix the Ailing Patient Experience

If there’s one thing we’re sure of, it’s that the healthcare experience for patients ...

Leveraging Digital Innovation is Focus of Digital Pharma East

  The 9th Annual Digital Pharma East recently took place September 29-October 2 at ...

‘Tis the Season to Find the Perfect Gift

With about a month left in the holiday shopping season there is still time ...

Opportunity is Knocking. Are You Ready?

Pharma marketers are missing out on vast opportunities. Did you know, for instance, that ...

Media Firestorm Surrounds Oncology Communications

For decades now, the price of prescription drugs has been the subject of heated ...

The Identifiable Victim Effect

At the heart of our efforts to get patients to use their medication is ...

The Dollars and Sense of Co-pay Assistance Programs

Over the past several months we’ve reviewed four of the five imperatives for coupon ...

My Other Life with Karen Iannella

PM360 recently spoke to Karen Iannella, Executive Director, External Affairs at Boehringer Ingelheim Pharmaceuticals ...

Movers and Shakers November 2015

Michael F. Mahoney Joins Baxter’s Board of Directors “Mike’s significant knowledge of the global ...

What’s the “Process” That Builds Success?

To address the challenges and opportunities occurring in the healthcare industry, leaders must be ...

Does Your Brand Name Spell Success?

Pharmaceutical marketers work hard to bring basic marketing principles to bear in their markets, ...

Health and Fashion Converge: What’s in Your Closet?

Your next shirt or bra could potentially save your life. Surprised? Well, we’ve already ...

Moving From the Dark Ages to Digital

Odds are that every member of your sales team uses a smartphone to engage ...

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