Chris Dowd 
CBI’s 2018 Coupon and Copay Conference Delivers
This fall’s 6th Annual Coupon and Copay conference in Philadelphia provided multifaceted insight as ...
Changing Channels
According to data collected continuously since January 2010, patients are changing the ways they ...
The State of Copay
Patient out-of-pocket drug cost is a primary component of the medication adherence equation. Dr. ...
Breaking News: An On-the-Scene Report from CBI’s Coupon and Co-pay Conference
Since working with CBI to create the industry’s first co-pay summit back in 2013, ...
What’s So Great About Improving Medication Adherence?
Pharma brand managers deploy co-pay support programs for a host of reasons. Some of ...
Top Issues in Coupons and Co-pay: Focus on Payer Cost-shifting
Over the past several months we have seen several important developments in patient loyalty ...
The Dollars and Sense of Co-pay Assistance Programs
Over the past several months we’ve reviewed four of the five imperatives for coupon ...
How to Measure Co-pay Program Outcomes
Let’s get one thing straight from the get-go: Co-pay programs are not cleverly camouflaged ...
5 Maxims for Flawless Co-pay Program Execution
After working with dozens of pharmaceutical companies, hundreds of programs and millions of patient ...
Broadening Your Co-Pay Approach
PM360 Chris Dowd from PM360 Online on Vimeo. Pharma companies have seen the benefits ...
Channel Selection: The Second Step to Successful Co-pay Programs
The success of any co-pay assistance program is largely dependent on “the offer.” But ...
The No. 1 Imperative for All Co-pay Programs: The Offer
The success of any co-pay assistance program is largely dependent on “the offer.” That ...
Five Imperatives for Coupon and Co-pay Program Success
With 92% of covered workers now facing a tiered cost-sharing formulary for prescription drugs, ...