At CBI’s eighth annual Coupon & Copay Forum in October, industry experts gathered virtually ...
This fall’s 6th Annual Coupon and Copay conference in Philadelphia provided multifaceted insight as ...
According to data collected continuously since January 2010, patients are changing the ways they ...
Patient out-of-pocket drug cost is a primary component of the medication adherence equation. Dr. ...
Since working with CBI to create the industry’s first co-pay summit back in 2013, ...
Pharma brand managers deploy co-pay support programs for a host of reasons. Some of ...
Over the past several months we have seen several important developments in patient loyalty ...
Over the past several months we’ve reviewed four of the five imperatives for coupon ...
Let’s get one thing straight from the get-go: Co-pay programs are not cleverly camouflaged ...
After working with dozens of pharmaceutical companies, hundreds of programs and millions of patient ...
PM360 Chris Dowd from PM360 Online on Vimeo. Pharma companies have seen the benefits ...
The success of any co-pay assistance program is largely dependent on “the offer.” But ...
The success of any co-pay assistance program is largely dependent on “the offer.” That ...