Jim Lefevere Jim Lefevere

Jim Lefevere is Director, Marketing Strategy & Support at Roche Diabetes Care.

Leadership Makes the Difference in Medical Device Marketing

I recently attended my church’s vision night and they shared an update with the ...

Medical Devices and the Healthcare Ecosystem

The average lifespan of an S&P 500 company dropped from 61 years in 1958 ...

The Secret Weapon for Defending Against Disruption

Many companies in the medical device and pharmaceutical industry are adrift. We have been ...

Reach Your Stakeholders by Establishing a Core Message

The distinction between traditional and digital has fully dissolved—because now it’s difficult to say ...

Drive Innovation in Medical Devices

As healthcare marketers, we need to understand the idea that the future of business ...

Marketing A.D. (After Digital)

Have you heard that digital is disrupting healthcare? I thought so. However, you may ...

Uneasy Lies the Head That Wears the Crown

In Act III, Scene I, of the William Shakespeare play, King Henry IV, the ...

What Do Digital Health and Jiu-Jitsu Have in Common?

The swelling healthcare revolution is not about you as a marketer—it’s about the collective. ...

What’s the “Process” That Builds Success?

To address the challenges and opportunities occurring in the healthcare industry, leaders must be ...

Digital Disrupts: Initiate Business Process Planning

Digital Health continues to mature and clear signs indicate the market is embracing new ...

Digital Disrupts: Why Inbound Marketing Works

Inbound Marketing is now the strategy to leverage to attract, acquire and convert new ...

Digital Disrupts: How Emerging Economic Models Impact Healthcare

In my last column, I introduced a few macro trends disrupting the healthcare industry. ...

Digital Disrupts Diagnostics: Leadership Requires Change Management

In my last column, I introduced a few trends that are disrupting the healthcare ...

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