• Medical Devices and the Healthcare Ecosystem

    Medical Device Trends by on June 16th, 2017

    The average lifespan of an S&P 500 company dropped from 61 years in 1958 to 12 years in 2012. If you translate that to today, it means that 75% of today’s leading companies will be gone in 25 years. With this in mind, companies in life sciences are increasingly exploring and entering the ecosystems as […]

  • The Secret Weapon for Defending Against Disruption

    Medical Device Trends by on March 17th, 2017

    Many companies in the medical device and pharmaceutical industry are adrift. We have been riding the wave of emerging technology, data, and ongoing disruptions for the last decade. Customers, or in this case, patients are now entitled. They have digital proficiency, are increasing adoption of technology, and the vast majority of people are online, connected, […]

  • Reach Your Stakeholders by Establishing a Core Message

    Med Device & Diagnostics by on January 18th, 2017

    The distinction between traditional and digital has fully dissolved—because now it’s difficult to say what is traditional versus digital. The decades old habits of mass marketing are still prevalent in most marketing organizations and plans today. Medical device marketing leaders have no option but to tackle the multichannel customer experience challenge head on. How are […]

  • Drive Innovation in Medical Devices

    Med Device & Diagnostics by on November 23rd, 2016

    As healthcare marketers, we need to understand the idea that the future of business is digital. The key to understanding: We see a convergence of multiple forces from outside the healthcare industry that are coming at an increased velocity. Disruption, technology, social media, and customer changing attitudes towards companies have all created an environment in […]

  • Marketing A.D. (After Digital)

    Medical Device Trends by on August 23rd, 2016

    Have you heard that digital is disrupting healthcare? I thought so. However, you may not be aware that we are again entering a new world order for marketing. If you have struggled to drag your organization from traditional to digital marketing you should be prepared for the coming wave of change to marketing—and it has […]

  • Uneasy Lies the Head That Wears the Crown

    Medical Device Trends by on March 24th, 2016

    In Act III, Scene I, of the William Shakespeare play, King Henry IV, the title character says, “Deny it to a king? Then happy low, lie down! Uneasy lies the head that wears a crown.” This is to express how tough his duty of kingship is and how difficult it is to take such a […]

  • What Do Digital Health and Jiu-Jitsu Have in Common?

    Medical Device Trends by on January 18th, 2016

    The swelling healthcare revolution is not about you as a marketer—it’s about the collective. A few daring individuals are coming together and challenging the status quo—creating a culture of like-minded individuals. Typically very intellectually thirsty, these individuals have strong convictions and question current standards. We’re in the beginning stages of a sea change that could […]

  • What’s the “Process” That Builds Success?

    Medical Device Trends by on November 17th, 2015

    To address the challenges and opportunities occurring in the healthcare industry, leaders must be prepared and able to operationalize the requirements for change in order to avoid being disrupted. For many organizations, preparedness begins at the top and this means that leadership—across all levels—must have clarity in purpose and focus. Also necessary: An alignment in […]

  • Digital Disrupts: Initiate Business Process Planning

    Medical Device Trends by on September 16th, 2015

    Digital Health continues to mature and clear signs indicate the market is embracing new digital health applications. Per Rock Health, $2.1B in digital health funding in the first half of 2015 is just a tick below the pace of 2014. Wearables, Corporate Wellness and Big Data/Analytics are sectors that continue to lead the way overall […]

  • Digital Disrupts: Why Inbound Marketing Works

    Medical Device Trends by on June 13th, 2015

    Inbound Marketing is now the strategy to leverage to attract, acquire and convert new customers. Digital today is still largely used as a complement to offline activities, but marketing in the medical device and pharma industries is still in transition—and digital is poised to become the main marketing venue. However, for healthcare organizations to become […]

  • Digital Disrupts: How Emerging Economic Models Impact Healthcare

    Medical Device Trends by on April 10th, 2015

    In my last column, I introduced a few macro trends disrupting the healthcare industry. The future of the business—no matter which healthcare industry you are in—is digital. Profound transformation is shifting healthcare. The amount of funding and the slate of new entrants across the industry are staggering. Per Rock Health, venture funding of digital health […]

  • Digital Disrupts Diagnostics: Leadership Requires Change Management

    Medical Device Trends by on February 9th, 2015

    In my last column, I introduced a few trends that are disrupting the healthcare industry. The future of the business—no matter which healthcare industry you are in—is digital. We are in the beginning stages of disruption that will continue to occur over the next 10 years. In order to address the challenges and opportunities in […]

  • Digital Disrupts Diagnostics: The Call for Intrapreneurs

    Diagnostic Trends by on November 21st, 2014

    In my last column, I introduced a few trends that are disrupting the healthcare industry. The future of the business—no matter which healthcare industry you are in—is digital. We are in the beginning stages of disruption that I believe will continue to occur over the next 10 years. History shows that most companies are unable […]

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