• Putting the Patient Back into Clinical Trials

    Feature Articles by on April 10th, 2017

    The pharmaceutical industry is witnessing a deep shift in the traditional approach to patient disclosure in clinical trials. While most companies are struggling to meet basic compliance requirements, a longer-term objective has emerged that is shifting the transparency goal post. Clinical trial results information is typically disclosed on registries such as ClinicalTrials.gov and EudraCT. This […]

  • Report from HIMSS: Streamlining is Happening

    EMR/EHR Connections by on April 15th, 2016

    HIMSS 2016, the largest IT conference in the industry, was once again a bellwether of what happened, what’s happening, and what’s about to happen. This year it reminded me of the aftermath of Y2K—the chaos and anxiety have subsided somewhat, and now we’re trying to figure out what happens next. Of course some of the […]

  • The Drug Blockbuster of the Century: Activated Patients

    EMR/EHR Connections by on December 15th, 2015

    How does one move from patient friendship to patient engagement? It’s not a flippant question. Leonard Kish, a health information technology consultant, calls patient engagement “the blockbuster drug of the century,” a trend that could positively impact outcomes (and costs) more than anything else. And the pressure to define and refine patient focus is increasing […]

  • Your 15 Seconds Are Up…

    EMR/EHR Connections by on October 19th, 2015

    It’s already enough of a problem that, as patients, our time with prescribers is limited to the legendary Warholian 15 minutes. Now, as marketers, we have to contend with an even more restrictive time frame: 15 seconds. That’s the latest estimate1 of how much time people spend on average with an email based on a […]

  • Patients and Providers Are People—Just Like You

    EMR/EHR Connections by on August 10th, 2015

    Ever since our industry fell in love with the term patient-centric, it has been applied to a lot of activities. To physicians, it means a very specific focus on the diagnosis and care of each patient—treating everyone as a unique biological entity. To marketers, it means finding messages and platforms that address particular patient populations, […]

  • What’s Trending, What’s Ending—Why it’s All Good

    EMR/EHR Connections by on June 13th, 2015

    More than 38,000 healthcare information professionals made April’s 15th annual HIMSS conference and exhibition in Chicago an overwhelmingly educational, networking and inspirational event. Like many of you, we attended, too—but to cover even the highlights would take more than this column (the “Pocket Guide” was 162 pages long!) Information hasn’t become just the biggest single […]

  • Docs and Their Devices

    EMR/EHR Connections by on April 10th, 2015

    Smartphones, tablets and other mobile devices are ubiquitous in modern culture in almost every part of the world. It’s hard to imagine the days when we couldn’t just reach into our pocket and check email or our calendar, or look up some obscure fact as we banter with friends at a party. Many of us […]

  • What Prescribers Really Want

    EMR/EHR Connections by on February 9th, 2015

    As many of you are aware, in 2014 LDM Group and PDR Network merged, and the combined company now hosts the largest network of EMRs in the United States. Bringing together two industry leaders within the dynamic health IT and healthcare industries has been an incredible experience for all of us at the “new” PDR, […]

  • Looking Back, Moving Forward: EMRs in 2015

    EMR/EHR Connections by on December 12th, 2014

    We’ve reached the end of another year, and 2015 looks to be exciting for both pharma and the EMR industry. As I’ve done in the past, I want to use my December column to reflect on the past year and to give you our thoughts on where the coming year is likely headed. One big […]

  • A Brief Overview on Population Health Management

    EMR/EHR Connections by on October 24th, 2014

    As a pharma marketer, you are either already being pulled into discussions about Population Health Management (abbreviated as PHM for the rest of this column), or you likely will be in the near future. If the topic is unfamiliar to you, or still a bit murky, here’s a practical and simplified view on the subject […]

  • Thoughts on Accountable Care

    EMR/EHR Connections by on August 17th, 2014

    Our company publishes a newsletter for our clients and others in the industry, and one of the topics we recently wrote about was Accountable Care Organizations (ACOs). To learn more about ACOs specifically you can read that issue of our newsletter on our website (http://ldmgrp.com/Newsletter/April2014), but I wanted to address the larger concept of “accountable […]

  • EMRs and ePrescribing: More Than “Ready” for Pharma

    Feature Articles by on June 16th, 2014

    Few facets of medicine and healthcare have experienced the rapid growth witnessed in Electronic Medical/Health Records (EMRs/EHRs) and ePrescribing over the past five years. Yet we regularly hear pundits speaking about whether EMRs are “ready” for pharma, and whether physicians and other providers will allow pharma to “play” in this space. We’re happy to see […]

  • Top Three Digital Trends Moving Healthcare

    EMR/EHR Connections by on April 16th, 2014

    In my last column I focused on an important point to remember as we headed off to our big annual tradeshow, HIMSS (the Health Information Management Systems Society). That key point of the day: Digital healthcare technology should be used to serve the patient and the healthcare provider—not to use technology just for the sake […]

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