Mark Heinold Mark Heinold

Mark Heinold is CEO of PDR, the largest EMR and digital communications network. PDR connects prescribers, pharmacists and patients to improve health outcomes through targeted communications, and is the publisher of the renowned Physicians Desk Reference. PDR delivers health information designed to positively improve health behaviors through a variety of digital, office-based and pharmacy-based channels.

Putting the Patient Back into Clinical Trials

The pharmaceutical industry is witnessing a deep shift in the traditional approach to patient ...

Report from HIMSS: Streamlining is Happening

HIMSS 2016, the largest IT conference in the industry, was once again a bellwether ...

The Drug Blockbuster of the Century: Activated Patients

How does one move from patient friendship to patient engagement? It’s not a flippant ...

Your 15 Seconds Are Up…

It’s already enough of a problem that, as patients, our time with prescribers is ...

Patients and Providers Are People—Just Like You

Ever since our industry fell in love with the term patient-centric, it has been ...

What’s Trending, What’s Ending—Why it’s All Good

More than 38,000 healthcare information professionals made April’s 15th annual HIMSS conference and exhibition ...

Docs and Their Devices

Smartphones, tablets and other mobile devices are ubiquitous in modern culture in almost every ...

What Prescribers Really Want

As many of you are aware, in 2014 LDM Group and PDR Network merged, ...

Looking Back, Moving Forward: EMRs in 2015

We’ve reached the end of another year, and 2015 looks to be exciting for ...

A Brief Overview on Population Health Management

As a pharma marketer, you are either already being pulled into discussions about Population ...

Thoughts on Accountable Care

Our company publishes a newsletter for our clients and others in the industry, and ...

EMRs and ePrescribing: More Than “Ready” for Pharma

Few facets of medicine and healthcare have experienced the rapid growth witnessed in Electronic ...

Top Three Digital Trends Moving Healthcare

In my last column I focused on an important point to remember as we ...

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