David Zaritsky 
Influencer Marketing Is the Next Big Thing—Just Don’t Make the Same Mistakes as Some Pharma Companies
The days of paying millions of dollars to celebrities to serve as spokespeople for ...
Anybody Wanna Buy a Car?
Don’t you just hate the car buying experience? So many options, decisions to make, ...
Can a Brand Really “Know” You?
We recently heard a story about a professional woman at a conference. She’s in ...
Why Doesn’t Anybody “Get” Me?
You need a vacation. You book a luxury resort with all the amenities and ...
What’s Fishing Got to Do With It?
Throughout the 1960s and ’70s, one charter fishing boat captain dominated the striped bass ...
Bringing the Ritz-Carlton Experience to Pharma
David Zaritsky, President of PulseCX, reveals a new way pharma marketers can approach the ...
Elevating the Customer Experience: A Case Study
Medical device marketers typically focus on the adoption of their products by healthcare professionals ...
