Jay Bolling Jay Bolling

Jay Bolling is Executive Chairman at PulseCX. Jay is passionate about developing customer experiences (CX) that influence the decision-making process and leverage “key impact moments” (when customers are most receptive to specific communications) to measurably increase the impact of brand messaging.

Are Sales Reps Still Necessary?

In the mid-1990s, Peter Ferguson was hired by Salomon Brothers, a highly respected investment ...

Anybody Wanna Buy a Car?

Don’t you just hate the car buying experience? So many options, decisions to make, ...

Can a Brand Really “Know” You?

We recently heard a story about a professional woman at a conference. She’s in ...

Capture Your Audience’s Hearts and Minds

Our lives are made up of thousands of experiences. From our very first memory, ...

Map the Customer Journey

A few years ago, we took our daughters to Paris for the Christmas holidays. ...

Why Doesn’t Anybody “Get” Me?

You need a vacation. You book a luxury resort with all the amenities and ...

What’s Fishing Got to Do With It?

Throughout the 1960s and ’70s, one charter fishing boat captain dominated the striped bass ...

Elevating the Customer Experience: A Case Study

Medical device marketers typically focus on the adoption of their products by healthcare professionals ...

Take the Brand Out of the “Branded vs. Unbranded” Conversation

Traditionally, unbranded communication has been used in advance of product approval to help support ...

Case History: Marrying Patients to Adherence Begins with Engagement

Here is a distillation of the learning, approaches and techniques that have significantly increased ...