EMRs and EHRs: For Promotion or Just Education?

The Centers for Medicare & Medicaid Services (CMS) recently released its final guidelines for ...

All About Android

Android smartphones now take up a 68% share of the global smartphone market (or ...

Publisher’s Letter: Asking the Experts

PM360 ’s Circle of Communication As the CEO and Publisher of PM360, regular meetings ...

Feeling a Doctor’s Pain When Pitching Products

Physicians and pharmaceutical reps face similar barriers regarding prescription medications. Commiserating and partnering could ...

MOVERS & SHAKERS

Shakers Spotlight Pioneering the Telehealth Industry InteractiveMD, provider of a consumer telehealth retail model ...

To App or Not to App?

Investing in an app over just using a mobile-optimized website can be expensive, but ...

How To Define Strategy and Integrity in Pharma Marketing

Without a map to determine your professional direction and a compass to achieve “completeness,” ...

Inside the GERD Market

A brand can have performance issues—like local access due to plan coverage and patient ...

Four Things To Do Before Submitting an NDA

In the past, marketers would wait until a brand was 18-24 months away from ...

Life Style

Future life Spans: 150 years On? What would cause you to make your most ...

Industry Briefs

ePharma Physicians Seeing Reps with iPads Doubles According to the new ePharma Physician 2012 ...

Healthcare Watch

DC Dispatch Clinical Trial Reform Four Democrats, led by Congressman Edward J. Markey of ...