Jody Fisher Jody Fisher

Jody Fisher, Director of U.S. Marketing, IMS Health, manages the marketing strategy for IMS' U.S.-based anonymous patient data assets and marketing effectiveness services.

U.S. Drug Market Trends: Looking Beyond the LOE to the New Normal

The IMS Institute for Healthcare Informatics released important findings recently in their report Declining ...

Jody Fisher
Jody Fisher

Inside the GERD Market

A brand can have performance issues—like local access due to plan coverage and patient ...

Jody Fisher
Jody Fisher
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