Pfizer’s 180-Day War for Lipitor

This historical analysis of a celebrated patent expiration case provides some lessons in how ...

Sci-Fi Reality

The future envisioned by science fiction is becoming more of a reality each day. ...

eHealthcare Solutions Publisher’s Summit / AXON Walks For Cancer

eHealthcare Solutions Brings Together Publishers and Top Agencies eHealthcare Solutions (EHS), a premium advertising ...

Publisher’s Letter: Building the PM360 Brand

Now that the Supreme Court’s decision on the historic Affordable Care Act (ACA) has ...

Beware the False Dilemma

In this first column on dealing with questions of moral principles and codes in ...

It’s Time to Strengthen the Physician-Pharma Rep Link:

A recent study examines the unintended consequences for patients when doctors restrict their access ...

The Flood of New Health Information

Consumers are getting their health info from a variety sources, which means that in ...

The Secret to Becoming

A couple of years ago, I published a little book called Success Tweets: 140 ...

Movers & Shakers

AbelsonTaylor AbelsonTaylor, the largest independent advertising agency in the healthcare field, has hired Ernie ...

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