eHealthcare Solutions Brings Together Publishers and Top Agencies
eHealthcare Solutions (EHS), a premium advertising network, assembled its publisher partners at its first annual Publisher Summit in New York City from May 14-16. EHS brought in speakers from organizations such as Manhattan Research, comScore, Kantar, Digitas Health, CMI, and Razorfish Health to present trends data and share marketer needs directly from the top agencies. The presentations enlightened the EHS Net- work members on topics such as understanding your digital audience, media buying/audience measurement tools, leveraging social media to build traffic, and what the data is telling us about how people are using their digital devices.
AXON Walks For Cancer
AXON’s New York office’s AXON vs. Cancer team raised $7,091 for the American Cancer Society’s Relay for Life at the Dutchess County Fairgrounds in Rhinebeck, NY, from June 2-3. The event helps communities celebrate those who have won the battle against cancer, remember those who have lost the fight, and fight back by raising awareness and funds for this disease. This year’s theme was “An Evening With The Stars Under The Stars” featuring red carpets, a movie poster raffle and silent auction, a theater playing Academy Award nominated films, and the “AXON vs. Cancer Awards.” Honored guest, Ben Marzullo, a brain cancer survivor, kicked off the proceedings by cutting the ribbon for the opening survivor lap.
The Scene highlights significant events in the pharma marketing industry. Companies interested in having event photos published in PM360 should contact editorial@PM360online.com for more details.