A Win-Win for Pharma

Among the latest organizational attempts to provide Medicare patients with access to high-quality, cost-effective ...

The Personalization of Anticancer Treatment: Implications for Pharma Marketers

The past five years have seen a breathtaking pace of innovation in the oncology ...

Healthcare Watch March 2016

Med Device: NASA Develops New Medical Device Space is the final frontier for a ...

Movers and Shakers March 2016

Industry Veteran Bruce Rooke Joins Fingerpaint Former GSW Worldwide Global Creative Director and touted ...

My Other Life with Matt Barry

  PM360 recently spoke to Matt Barry, Associate Director, Urology Marketing, Astellas Pharma US, ...

Top Issues in Coupons and Co-pay: Focus on Payer Cost-shifting

Over the past several months we have seen several important developments in patient loyalty ...

Are Pharmaceutical Reps Really Ancient History?

As many in pharma know, many doctors no longer welcome pharmaceutical reps in their ...

It Really is All About Value

Shock waves. That’s what payers and patients are feeling as drug costs jump—and access ...

Technology is Making Healthcare Easier and Easier

GYENNO: Tremor Proof Utensils   People with Parkinson’s Disease, or another neurological condition known ...

ExL Events Hosts the 7th Patient Engagement, Education and Adherence Summit

The seventh iteration of this popular summit, held February 25-26 in Philadelphia, featured more ...

Do You Have The Right Stuff?

What are the qualities that make up an extraordinary leader? Think hard before you ...

Sticks and Stones: The Power of Words in Health

Confucius asserts, “The beginning of wisdom is to call things by their right names.” ...

How to Apply Objection-Handling to Drug Price Complaint

Every sales and marketing professional is familiar with the term objection-handling, which is used ...