• ExL Events Hosts the 7th Patient Engagement, Education and Adherence Summit

    The Scene by on March 24th, 2016

    The seventh iteration of this popular summit, held February 25-26 in Philadelphia, featured more than seven case studies, 10-plus educational sessions, and panel discussions. Eighteen speakers from companies including Merck, Boehringer Ingelheim, Teva, and Bayer Healthcare, to name a few, made up the summit’s expert speaking panel. Topics addressed included the latest information on the […]

  • Technology is Making Healthcare Easier and Easier

    TechKnow by on March 24th, 2016

    GYENNO: Tremor Proof Utensils   People with Parkinson’s Disease, or another neurological condition known as Essential Tremors, can have difficulty eating due to their incontrollable and unconscious tremors. The GYENNO Smart Spoon and Fork ($299) helps people who suffer from tremors eat with a little more piece of mind. Its ergonomic grip senses the tremor […]

  • It Really is All About Value

    Publisher's Message by on March 24th, 2016

    Shock waves. That’s what payers and patients are feeling as drug costs jump—and access to brand medications available, particularly for specialty medications—shrinks. With outcomes-based reimbursement becoming the norm, the importance of treatment adherence cannot be underestimated. But payers are balking, and patients are fighting back—or abandoning prescriptions altogether. This is a critical challenge for the […]

  • Are Pharmaceutical Reps Really Ancient History?

    Physician POV by on March 24th, 2016

    As many in pharma know, many doctors no longer welcome pharmaceutical reps in their practices. They feel that it is wasted time and they get no benefit from the information that is relayed. One reason why: Some feel that these discussions are commercially biased. Sure, the reps want to sell their products. But, should doctors […]

  • Top Issues in Coupons and Co-pay: Focus on Payer Cost-shifting

    Patient Loyalty by on March 24th, 2016

    Over the past several months we have seen several important developments in patient loyalty generally, and in the coupons and co-pay space in particular. Just some of the hot topics in this arena include: Value of increased adherence: Does increased adherence save payers money? How important is adherence as HCPs select between therapeutic alternatives? What’s […]

  • My Other Life with Matt Barry

    My Other Life by on March 24th, 2016

      PM360 recently spoke to Matt Barry, Associate Director, Urology Marketing, Astellas Pharma US, about the evolution of a photographer. PM360: I hear you like to spend your spare time snapping photos. When did you first get into photography? Yes, in addition to spending time with my family and being an avid sports fan (Baltimore […]

  • Movers and Shakers March 2016

    Movers & Shakers by on March 24th, 2016

    Industry Veteran Bruce Rooke Joins Fingerpaint Former GSW Worldwide Global Creative Director and touted industry veteran Bruce Rooke recently joined Fingerpaint, a full-service marketing agency. He will lead an ideation/innovation group to expand the agency through communication prospects. Adding Rooke’s decades of consumer and healthcare experience to the team, Fingerpaint anticipates new communication and partnership […]

  • Healthcare Watch March 2016

    Healthcare Watch by on March 24th, 2016

    Med Device: NASA Develops New Medical Device Space is the final frontier for a new hand-held, super light device, used to diagnose medical conditions during flight. A team of six scientists from NASA and Lawrence Livermore National Laboratory (LLNL) are currently testing the device, which gives astronauts the ability to evaluate their health periodically to […]

  • The Personalization of Anticancer Treatment: Implications for Pharma Marketers

    HCP Engagement by on March 24th, 2016

    The past five years have seen a breathtaking pace of innovation in the oncology sector. Enhanced understanding of oncologic biomarkers and signaling pathways has rejuvenated many pharma pipelines. Many developers of novel anticancer therapies are taking advantage of the FDA’s accelerated approval mechanism to bring new drugs to market at a rate that was unthinkable […]

  • A Win-Win for Pharma

    Among the latest organizational attempts to provide Medicare patients with access to high-quality, cost-effective care are Medicare Accountable Care Organizations (M-ACOs). The novelty of M-ACOs: Shared savings meant to incentivize quality performance and include providers in governmental savings. One issue: M-ACOs are not responsible for Medicare Part-D treatments but are responsible for negative outcomes costs […]

  • Uneasy Lies the Head That Wears the Crown

    Medical Device Trends by on March 24th, 2016

    In Act III, Scene I, of the William Shakespeare play, King Henry IV, the title character says, “Deny it to a king? Then happy low, lie down! Uneasy lies the head that wears a crown.” This is to express how tough his duty of kingship is and how difficult it is to take such a […]

  • The Market—Not Product—Lifecycle

    Over the years I have come to realize that a lot of things that we take for granted are actually incorrect. Whether it is music or food or business, many of the things we just assume to be “the way things are” just ain’t so. One of my favorite examples of something that is “common […]

  • The Most Beautiful Vacation Spots You’ve Never Heard Of

    LifeStyle by on March 24th, 2016

    Already thinking of getting away? While vacationers often flood the beaches of Jamaica, Aruba and other Caribbean destinations, or hotspots like Hawaii and London, they could be missing out on some of the most beautiful scenery and unique experiences in the world. Places that are often overlooked—or just unheard of. Places like these: Yogyakarta, Indonesia […]

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