A Lesson for Pharma, Apple, and Amazon

The pharmaceutical industry is a tough business. It represents a constellation of disciplines that ...

Surviving Market Volatility

In a pharmaceutical industry landscape that’s constantly changing, branding has never been more important. ...

Personalized Medicine is the Natural Evolution of Healthcare

Personalized Medicine is the natural progression of medicine and science. If we are interested ...

Healthcare: The Darling of CES 2018

Not enough people in the healthcare media industry recognize the importance of attending what ...

What is Patient-Centered Care?

Healthcare organizations are embracing the concept of “patient-centered” care. Providers, payers, and other healthcare ...

Healthcare Watch March 2018

Trend Setting: Marfan Foundations’ 2018 Heroes with Heart Make a Difference The Marfan Foundation’s ...

Industry Briefs March 2018

Michelle Obama Talks Health Tech, Social Media at Klick’s Spectacular MUSE Event Lucky guests ...

Travel Smart—9 Cheap and Easy Pack Hacks

Getting away is the perfect way to shake off the long winter, but whether ...

The State of Copay

Patient out-of-pocket drug cost is a primary component of the medication adherence equation. Dr. ...

Redefining Success in Pharma Marketing

In many cases, asking the question “what would patients want,” tends to be the ...