• My Other Life with Cathryn E. Gunther

    My Other Lifeby on June 20th, 2016

    PM360 recently spoke to Cathryn E. Gunther, Vice President of Global Population Health, Merck, about being an equestrian. PM360: How did you get started with horseback riding? I rode horses as a child, and picked it up again as an adult about 15 years ago when I took my children to their horseback riding lessons. […]

  • Are You a Binge Watcher?

    LifeStyleby on June 20th, 2016

    Binge watching is completing a whole season or even a whole series in one sitting, or perhaps one week. It’s become more and more convenient for Americans to stream television shows on platforms such as Netflix, Hulu, or HBO rather than watch them as they air. This makes it very tempting to say “just one […]

  • Enough With the Stereotyping Already

    Common Senseby on June 20th, 2016

    A while back I read an article about Millennials on a website called The Muse. It began with this quote, “Millennials are entitled. They’re narcissistic. They’re spoiled and lazy.” That got my attention. This article really struck a chord with me. I’m a Boomer, born in 1950—the exact middle of the baby boom. As we […]

  • Digital Marketing for Medical Devices Draws Marketers Nationwide

    The Sceneby on June 20th, 2016

      The 5th Digital Marketing for Medical Devices West drew device marketers from across the country coming together to learn about the latest industry trends and best practices for increasing exposure to customers—making it a huge success. Over the course of three days, senior marketers from large, midsize, and small device organizations discussed everything from […]

  • Tech Accessories for the Great Outdoors

    TechKnowby on June 20th, 2016

    It’s finally summertime, which—hopefully—means the perfect weather to enjoy your favorite outdoor activities from going to the beach to camping under the stars to just barbecuing in your backyard. And you don’t need to leave your love of cool tech indoors—these devices can help enhance your time in the great outdoors. Tent: Immerse Yourself in […]

  • Can Pharma Advance Better Healthcare for Older Adults?

    Physician POVby on June 20th, 2016

    A consensus has been forming for some time now that the healthcare delivery models that currently exist for most of the population simply do not work for older adults. Stakeholders in the healthcare community have recognized the need to rethink care options for the elderly and, in fact, new models and approaches are beginning to […]

  • Movers and Shakers June 2016

    Movers & Shakersby on June 20th, 2016

    Dr. Karin Jooss Joins Gritstone as Chief Scientific Officer With more than 20 years of expertise in oncology and immunology research, Karin Jooss, PhD, recently joined Gritstone Oncology as Chief Scientific Officer. Gritstone focuses on the development of next generation, personalized cancer therapeutics. Gritstone’s President and CEO Andrew Allen says, “Dr. Jooss is a seasoned […]

  • Patient Portal Power

    EMR/EHR Connectionsby on June 20th, 2016

    Why have patient portals become such a major topic of interest? It isn’t just because meaningful use Stage 2 requires that eligible professionals ensure at least 5% of patients view, download, or transmit their electronic health records. It also has to do with quality of care, time, and money. Access to physicians isn’t a problem […]

  • Regulatory and Innovation: It’s Possible

    Compliance Centerby on June 20th, 2016

    Can ad/promo regulatory professionals be innovative thinkers? Some have argued that these two terms are incongruous and that asking a regulator to bring innovation to promotional marketing is paradoxical. While the regulatory function is charged with risk management, this does not prevent these professionals from thinking outside of the proverbial box to help their marketing […]

  • How Authentic is Your Brand’s Patient Centricity?

    Brand Slamby on June 20th, 2016

    Four-time IndyCar series and three-time Indianapolis 500 winner, Dario Franchitti was known for making detailed, time-consuming walks of each race course before driving thunderous laps in a turbocharged machine. In his “track walks,” he studied the cracks and bumps in the road with the intensity of someone in search of a lost contact lens. Why? […]

  • Telling the Healthcare Story

    Patient non-adherence is a serious public health concern. Three patient-side factors—motivation, recall, and comprehension—are key determinants of whether or not someone will adhere to prescribed treatments. To leverage the power of these key influencers, brands should consider utilizing narrative communication methods. Specifically: Strategic, regulatory-compliant, patient-driven and patient-centric storytelling. It’s striking how centuries-old healthcare topics have […]

  • Which Comes First: Trust or User Experience?

    PR 360by on June 20th, 2016

    For anyone who has been a patient—or cared for one—finding trustworthy information online is crucial to understand symptoms, learn about new medication, and manage chronic conditions. For marketers, communicating this life-saving and life-enhancing information can’t be accomplished without trust. But in today’s digital environment, pharma marketers and communicators must reconsider exactly how trust affects consumers’ […]

  • What’s So Great About Improving Medication Adherence?

    Patient Loyaltyby on June 20th, 2016

    Pharma brand managers deploy co-pay support programs for a host of reasons. Some of the most common of these include reducing patients’ concerns over out-of-pocket costs, overcoming managed care hurdles/timing, and supporting/expanding relationships with consumers and HCPs. But in many cases, behind all these reasons, lies a larger overarching goal: Increased patient adherence. In fact, […]

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