Enough With the Stereotyping Already

A while back I read an article about Millennials on a website called The Muse. ...

My Other Life with Cathryn E. Gunther

PM360 recently spoke to Cathryn E. Gunther, Vice President of Global Population Health, Merck, ...

Telling the Healthcare Story

Patient non-adherence is a serious public health concern. Three patient-side factors—motivation, recall, and comprehension—are ...

Can Pharma Advance Better Healthcare for Older Adults?

A consensus has been forming for some time now that the healthcare delivery models ...

How Authentic is Your Brand’s Patient Centricity?

Four-time IndyCar series and three-time Indianapolis 500 winner, Dario Franchitti was known for making ...

Regulatory and Innovation: It’s Possible

Can ad/promo regulatory professionals be innovative thinkers? Some have argued that these two terms ...

Tech Accessories for the Great Outdoors

It’s finally summertime, which—hopefully—means the perfect weather to enjoy your favorite outdoor activities from ...

Patient Portal Power

Why have patient portals become such a major topic of interest? It isn’t just ...

Digital Marketing for Medical Devices Draws Marketers Nationwide

  The 5th Digital Marketing for Medical Devices West drew device marketers from across ...

Movers and Shakers June 2016

Dr. Karin Jooss Joins Gritstone as Chief Scientific Officer With more than 20 years ...

What’s So Great About Improving Medication Adherence?

Pharma brand managers deploy co-pay support programs for a host of reasons. Some of ...

Which Comes First: Trust or User Experience?

For anyone who has been a patient—or cared for one—finding trustworthy information online is ...

Drive Brand Growth Through Regional Marketing

You won’t find palm trees if you decide to vacation in Pittsburgh. But if ...