My Other Life with Cathryn E. Gunther
PM360 recently spoke to Cathryn E. Gunther, Vice President of Global Population Health, Merck, ...
Enough With the Stereotyping Already
A while back I read an article about Millennials on a website called The Muse. ...
Can Pharma Advance Better Healthcare for Older Adults?
A consensus has been forming for some time now that the healthcare delivery models ...
Tech Accessories for the Great Outdoors
It’s finally summertime, which—hopefully—means the perfect weather to enjoy your favorite outdoor activities from ...
Telling the Healthcare Story
Patient non-adherence is a serious public health concern. Three patient-side factors—motivation, recall, and comprehension—are ...
Regulatory and Innovation: It’s Possible
Can ad/promo regulatory professionals be innovative thinkers? Some have argued that these two terms ...
Patient Portal Power
Why have patient portals become such a major topic of interest? It isn’t just ...
Digital Marketing for Medical Devices Draws Marketers Nationwide
The 5th Digital Marketing for Medical Devices West drew device marketers from across ...
Movers and Shakers June 2016
Dr. Karin Jooss Joins Gritstone as Chief Scientific Officer With more than 20 years ...
How Authentic is Your Brand’s Patient Centricity?
Four-time IndyCar series and three-time Indianapolis 500 winner, Dario Franchitti was known for making ...
Healthcare, Marketing—And Privacy Issues
The future of healthcare is based on individuals’ sharing information at the click of ...
What’s So Great About Improving Medication Adherence?
Pharma brand managers deploy co-pay support programs for a host of reasons. Some of ...
Which Comes First: Trust or User Experience?
For anyone who has been a patient—or cared for one—finding trustworthy information online is ...
