Protecting Patient Data

If knowledge is power, big data has made us a lot more powerful in ...

Credibility Defines Great Leaders

Take a moment to reflect on this question: What person comes to mind when ...

Keeping a Healthy Balance

Recently, I stopped by a team member’s desk to see how she was progressing ...

Laser-Focused for Success

PM360 asked Martin Madaus, PhD, Chairman and CEO of Ortho Clinical Diagnostics how he ...

PFDD: A Game Changer?

The 21st Century Cures Act (Cures Act), which was passed by Congress, includes mandates ...

Is Your Brand at Risk?

Big data analytics has played a major role over the past few years in ...

Build a Comprehensive Marketing Plan

You are a superstar sales person and have excelled in everything you have done ...

Prescription Pushback

In value-based healthcare, health plans/PBMs, employers, and government-sponsored healthcare programs focus on optimizing patient ...

Can Advocacy Relations Benefit Legacy Brands?

The exciting trend toward increased integration of patient, caregiver, and patient advocate experience earlier ...

6 Pillars of Legacy Brand Success

Legacy brands can flourish in the face of patent expirations, new entrants, and OTC ...

Boxed In to Break Free

I was that kid. The one who turned the refrigerator box into an airplane. ...

Strong Patient-HCP Dialogue Can Improve Adherence

We know both anecdotally as well as through research that the strength of a ...

Healthcare Watch June 2018

Discoveries/Innovations: Novartis, Amgen Breakthrough Migraine Drug Approved Aimovig is the first migraine therapy of ...