Biopharma blockbusters in the last 10 years show a disturbing trend. On average, they ...
Medication non-adherence has a staggering impact on the industry’s ability to serve patient well-being ...
The important (and fun!) thing about marketing pharmaceutical products is not grand strategies or ...
Over the course of his career, Adrian Adams has served as CEO of seven ...
Addressing the issue of medication adherence begins before a patient even fills their first ...
PM360 asked life sciences industry experts with knowledge about improving adherence to medication to ...
How can we help ensure patients continue to take their medications as prescribed? Doctors, ...
The era of the global pharmaceutical blockbuster is coming to an end. According to ...
According to a 2021 study by Statista, 40% of prescriptions written in 2005 were ...
Brand Beat: Juul Fights FDA Ban Shortly after banning Juul from selling its products, ...
Pfizer Takes Novel Approach to Helping Ukraine Unlike other corporations that have implemented sanctions ...
The statistics relating to patients’ adherence to their prescribed medication regimes continue to be ...
As part of our series covering the future of Medical Affairs, we discussed how ...