PM360 2020 Trailblazer Awards Women’s Health Brand Champion Betsey Davis

Betsey Davis, Senior Director, U.S. Marketing, Clovis Oncology

Betsey Davis is more than a great marketing director. She is a natural leader who has driven innovation at Clovis Oncology. In fact, Betsey changed the way Clovis does business by building new approaches to audience outreach and communication.

With the onset of the COVID-19 pandemic, Betsey’s leadership has been all the more critical in empowering the sales force to continue their outreach to customers. Because of her direction, the sales force has ensured customers have the most up-to-date information to continue helping patients fight ovarian cancer during COVID-19.

Through Betsey’s work, patients have been brought to the forefront of the company’s oncology marketing. Using real patient testimonials and social media interactions, Betsey’s marketing campaigns have brought a sense of community to patients. Additionally, she created the Patient Ambassador program, which has successfully brought patients together and given them an opportunity to share their story. Betsey and her team also created a compelling Patient Starter Kit for their patients, which are crafted to add a touch of beauty and inspiration to their lives. Betsey’s efforts to put patients first helps reaffirm Clovis’ commitment to improving the lives of women living with cancer and their care partners.

These efforts have had a tremendous impact on business. Under Betsey’s leadership, Clovis Oncology has seen a revenue increase of 29% in the first quarter of 2020. Empowering the sales force while helping patients feel supported has made a discernible impact.

Betsey Davis’ leadership and ideas exemplify Clovis Oncology’s values. From putting patients first to her creativity and innovation—Betsey Davis is a valued leader.

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