The management of chronic disease has seen healthcare move out of more traditional hospital ...
Digital health interventions (DHIs) are an established part of the healthcare landscape and are ...
The terms “segmentation” and “personalization” are often used interchangeably, but they are not synonymous. ...
How can pharma marketers help reinforce clear, interactive communication across a patient population? Health ...
Living with a rare disease presents multiple challenges to patients and their families, including ...
Health Psychology approaches are used increasingly for addressing treatment non-adherence across all types of ...
Play Podcast About this podcast John Weinman, PhD, Head of Health Psychology at Atlantis ...
The old adage “You can lead a horse to water but you can’t make ...
Understanding illness and careful adherence to a treatment protocol are important steps in working ...