02 – February
Washington Wire: Healthcare Reform Gaining Support
In an announcement that’s bound to be bittersweet for folks who pay taxes in ...
Publisher’s Letter: Relationship Management
The four commandments of storytelling are • Write what you know. • Show, don’t ...
Peeling Back the Onion
In our November installment, “Consolidation at the Core,” we discussed the emergence of Multi-Channel ...
- 02 - February
- 2012
- Data
- Digital Tactics
- Global Marketing
- Healthcare Industry
- Industry News
- Issues
- Social Media
- Topics
Movers & Shakers
AMPIO: MACALUSO Ampio Pharmaceuticals appointed Michael Macaluso chief executive officer. Macaluso, current chairman of ...
Market Watch: Managed-care Coverage Still at the Heart of Cardiovascular Market
The market of products that treat cardiovascular conditions is massive, with hypertension and cholesterol ...
Why Company Promotion Isn’t Enough: Managed Market Access
In an increasingly competitive market, pharmaceutical and biotech companies are actively seeking ways to ...
How ‘Hospital’ is My Drug? The Difference between Hospital Use and Hospital Involvement
Think about the role the hospital plays in the adoption and use of your ...
LifeStyle
TRENDS China Goes to the City China has passed an important developmental milestone: in ...
Industry Briefs
LIFE SCIENCES STILL DRIVE NJ ECONOMY Despite struggles, life-science companies continue to play a ...
Healthcare Highlights
FDA’S SOCIAL MEDIA Guidelines The FDA finally released some actual guidelines on social media. ...
Patient Centric Adherence: Putting the Relationship into a Core Strategy for Improving Health Outcomes.
Customer relationship management has many connotations, as the view of our customers keeps evolving. ...
Packing a Punch with Unbranded Direct-to-Consumer Programs
DTC advertising is only in its teens, but it already faces challenges of maturity ...
- 02 - February
- 2012
- Digital Tactics
- EMR/EHR
- Feature Articles
- Industry News
- Issues
- Mobile
- Social Media
Trendsetter: R.J. Lewis of eHealthcare Solutions
R.J. Lewis is President and CEO of eHealthcare Solutions (EHS), a solutions-focused premium advertising ...
