Trend Watch: The Virtual Doctor

THE VIRTUAL DOCTOR As Bob Dylan sang, “The Times They Are AChangin’”… but it ...

Publisher’s Letter: Medical Networks

Just in case we start thinking that the Internet and the modern age have ...

Does Knowledge Still Matter?

More than two decades ago, graphic artist Richard Saul Wurman— author of Information Anxiety ...

Supporting Market Share with Comparative Effectiveness Research

Employing practical experience and real examples, the authors demonstrate the importance of CER to ...

Can Pharmaceutical Representatives Still Bring Value?

The availability of generic Lipitor marks the beginning of the end of the blockbuster ...

NPs and PAs Meet the Challenge of Healthcare Reform

As professions born in 1965, the Physician Assistant and Nurse Practitioner are moving into ...

Movers & Shakers

Amgen: SHARER, BRADWAY, PERLMUTTER and HARPER Kevin Sharer, chairman and chief executive officer of ...

Market Watch: Antipsychotics: Multiple Indications Help Drive Growth

In the antipsychotic market, companies promoting the leading brands have found ways to differentiate ...

LifeStyle

Blast from the Past Jan. 4, 1885 Dr. William W. Grant of Davenport, IA, ...

Industry Briefs

COLLIER’S LIVES AGAIN Collier’s Magazine will be returning soon…to a waiting room near you. ...

Healthcare Highlights

COUNTERFEIT PILLS It is no secret that intellectual theft is a legitimate threat to ...

How Performance-Based Marketing Lets You Manage Success Prospectively (Rather Than After the Fact)

Much has been written about the financial challenges across the pharmaceutical industry creating a ...

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