February
Diabetes Drug Adherence Rates: How mHealth Makes a Difference
Medicine can’t work when it’s not taken. It sounds simple: “Take your meds as ...
The Impact of AI and Machine Learning in Marketing
In the new world of artificial intelligence and machine learning, predictive content is digital ...
Point of Care: Strategy, Tactic, or Something More?
Several of PM360’s 2016 Brand Champion Award Winners gathered before the Trailblazers Awards Gala ...
Avoid the Price Crisis
Reputational crisis. This is the best expression to describe the worsening relationship between the ...
Risk/Outcomes Contracting Has Finally Arrived
In our organization’s payer market research, we generally find pharmacy and medical directors respond ...
Making Step Therapy Work for Patients, Providers, and Payers
The use of step therapy protocols by payers to manage pharmacy costs has increased ...
Overcoming the Challenges of Step Therapy
Step therapy, or “fail first” as it is sometimes called, requires patients to first ...
From Obamacare to Trumpcare: America Readies for Change
The Affordable Care Act (ACA) has been a magnet for heated Beltway conversation since ...
Healthcare Watch February 2017
Sales Sector: Estimated Top Selling Drugs Slated to Launch in 2017 Novo Nordisk’s once-weekly ...
How Media Data & Analytics are Transforming Strategy and Engagement
The pharmaceutical industry is beginning to embrace the world of analytics and deep customer ...
Sticking with New Year’s Resolutions: There’s An App For That
This time of year your resolve to read more, workout, or eat better may ...
Physician-Industry Collaboration: How to Maintain Compliance
Throughout the medical device industry, physicians are used to teach and train fellow physicians ...
