Diabetes Drug Adherence Rates: How mHealth Makes a Difference

Medicine can’t work when it’s not taken. It sounds simple: “Take your meds as ...

Point of Care: Strategy, Tactic, or Something More?

Several of PM360’s 2016 Brand Champion Award Winners gathered before the Trailblazers Awards Gala ...

The Impact of AI and Machine Learning in Marketing

In the new world of artificial intelligence and machine learning, predictive content is digital ...

Risk/Outcomes Contracting Has Finally Arrived

In our organization’s payer market research, we generally find pharmacy and medical directors respond ...

Avoid the Price Crisis

Reputational crisis. This is the best expression to describe the worsening relationship between the ...

Making Step Therapy Work for Patients, Providers, and Payers

The use of step therapy protocols by payers to manage pharmacy costs has increased ...

From Obamacare to Trumpcare: America Readies for Change

The Affordable Care Act (ACA) has been a magnet for heated Beltway conversation since ...

Overcoming the Challenges of Step Therapy

Step therapy, or “fail first” as it is sometimes called, requires patients to first ...

How Media Data & Analytics are Transforming Strategy and Engagement

The pharmaceutical industry is beginning to embrace the world of analytics and deep customer ...

Healthcare Watch February 2017

Sales Sector: Estimated Top Selling Drugs Slated to Launch in 2017 Novo Nordisk’s once-weekly ...

Physician-Industry Collaboration: How to Maintain Compliance

Throughout the medical device industry, physicians are used to teach and train fellow physicians ...

Sticking with New Year’s Resolutions: There’s An App For That

This time of year your resolve to read more, workout, or eat better may ...

My Other Life with Geeta Padbidri

PM360 recently spoke to Geeta Padbidri, former Director of Commercial Strategy & Analytics at ...