November
Odysseys with Ivy Cohen
PM360 asked Ivy Cohen, President and CEO, Ivy Cohen Corporate Communications, about the place ...
Odysseys with Kara Bissonnette
PM360 asked Kara Bissonnette, Marketing Manager, Saatchi & Saatchi Wellness, about the place she ...
Two Key Questions About Data Analytics in 2023
PM360 asked data experts what hidden insights companies may already have if they just ...
Uncovering the Hidden Gems within Your Datasets
Data clearly matters in pharma. For the fourth year in a row artificial intelligence ...
One Size Doesn’t Fit All for Access to Emerging Markets
While the global biopharma industry retains its huge dependence on the U.S. market, emerging ...
Rethinking the Launch—Don’t Fall into the Recent Trend of Underwhelming Results
Here’s the fact: since the pandemic, launch revenues in pharma have declined. Doesn’t matter ...
How to Thrive in the Wild West of New Targeting Techniques and Regulations
In the current regulatory landscape, pharmaceutical marketers may be looking back fondly on the ...
Navigating a Greener Path: Sustainable Digital Advertising in Pharma
Pharma brands are increasingly humanizing the patient journey today unlike ever before. The growing ...
Reducing Abandonment on the Path to Prescription
Technological innovations and changes in consumer behavior over the past 10 years have reduced ...
Data Analytics in the Agency World
The pharmaceutical marketing landscape is fast-moving and ever-evolving. New entrants come into a therapeutic ...
Beyond the Media Buy: Opening the Pandora’s Box of Point-of-Care Program Measurement
As pharma companies began to professionalize their point-of-care (POC) messaging strategies, they moved to ...
Industry Briefs November 2023
Medical Cannabis Use Can Change with HCP Participation The medical cannabis industry has been ...
Moving Beyond the Transactional
“Go take a nap,” my husband told me. I had been complaining about the ...
