July/August
9 Steps to Build Digital Healthcare Solutions that Meet Patient’s Growing Expectations
During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous ...
Avoid the Narrow Framing Trap—Take a More Empathetic Approach to Medication Adherence
Is it enough to think that we can simply “nudge” patients into adherence? While ...
Addressing the Polypharmacy Problem
Many of us have someone in our life—a parent, a spouse, or loved one—who ...
Internal or External: Which Media Planning Strategy Is Best for Pharma Organizations?
The media planning landscape in the pharmaceutical industry has significantly changed over the last ...
Less Is More—A Sharper Focus on Patient Needs Improves Adherence
“Drugs don’t work in patients who don’t take them,” C. Everett Koop, MD, U.S. ...
The State of the Union in Cancer Innovation
PM360 asked six CEOs at companies developing cancer treatments to provide an update on ...
Putting the Patient at the Top of Your Adherence Approach
“People adhere to medicines at a scale that should bewilder everyone in healthcare,” exclaims ...
Two Key Questions About Adherence/Compliance in 2023
PM360 asked experts in helping patients stay on their prescribed therapies about where the ...
12 New Ways Companies Are Helping to Improve Adherence
PM360 asked for companies to send in their latest and best ways to improve ...
Time to Think Differently About Adherence
A 2019 study published in the Journal of Medical Internet Research mHealth and uHealth ...
Cookies & Pixels May Violate HIPAA—What Health Brands Need to Know
In December 2022, the U.S. Department of Health & Human Services issued a new ...
Industry Briefs July/August 2023
A New Genomic Test Can Improve Cervical Cancer Testing Worldwide Rice University is developing ...
Healthcare Watch July/August 2023
Therapeutic Talk: Menopause Gets a New Drug Type The FDA has given the green ...
