Joey Cohen Joey Cohen

Joey Cohen is VP, Client Solutions at ConnectiveRx. Joey is the company’s subject matter expert on EHR, eRx, and pharmacy messaging, and serves as its agency partnership liaison. He is a leader in digital marketing and strategy, with proven skills in EHR strategy, account-based marketing, CMS transformations, CRM database development, and global/local digital advertising. His broad experience in pharmaceutical manufacturing and service companies, including roles at Eisai US, Leo Pharma, and Ogilvy CommonHealth, propel his work to craft innovative in-workflow and point-of-care messaging solutions for clients large and small.

Beyond the Media Buy: Opening the Pandora’s Box of Point-of-Care Program Measurement

As pharma companies began to professionalize their point-of-care (POC) messaging strategies, they moved to ...

Tackling the 3 Leading Causes of Nonadherence: Fear, Cost, and Misunderstanding

Medication nonadherence costs the U.S. pharmaceutical industry an estimated $250 billion annually in potential ...

5 Core Tenets of HCP-focused Point-of-Care Marketing

In the past, the best way to deliver brand messages to prescribers was obvious: ...