Medical Affairs
Assessing Medical Affairs Organizational Capabilities
As part of our series covering the future of Medical Affairs, we discussed how ...
Transforming Patient Centricity to Patient Inclusive within Medical Affairs
What is the value of a patient-centric approach if that approach doesn’t include the ...
Medical Affairs 2030: A Next-Generation Operating Model
In our last article, “Advancing Medical Affairs to be a Value-based Strategic Partner” (PM360, ...
Advancing Medical Affairs to be a Value-Based Strategic Partner
Over the past decade, the healthcare landscape has changed dramatically with an increased emphasis ...
The Growing Importance of Medical Science
In the last decade, the medical science liaison (MSL) profession has grown approximately 300% ...
Engaging Digital Influencers Holds the Key for Oncology Medical Affairs
Oncology is in the middle of a generational chasm. Life sciences’ Medical Affairs teams ...
How Has the COVID-19 Pandemic Impacted MSL KPIs?
Between May 1st and June 1st 2020, we conducted a global survey on whether ...
- 2020
- Clinical Trials
- Commercialization
- Feature Articles
- HCPs
- July/August
- Marketing Strategy
- Medical Affairs
Working with Your Medical Affairs Team to Expedite Approval
As a marketer, it stands to reason you are keenly aware of the role ...
The Top 10 MSL & MSL Manager Competencies
The role of the Medical Science Liaison (MSL) is indispensable within the healthcare industry. ...
Field Medical Function’s Pivotal Role in an Evolving Healthcare Landscape
The medical affairs function undoubtedly plays a pivotal role in the success of a ...
5 Smart Ways to Increase Medical Affairs Tenure Without Investing Much
As a Medical Advisor for almost seven years in Big Pharma, I know what it feels ...
3 Tools to Help Medical Affairs Professionals Stay Up-To-Date With Important Research
When facilitating peer-to-peer interactions between KOLs and prescribing healthcare practitioners, Medical Affairs professionals need to ...